Reality and Experience in Young Goodman Brown Essay examples -- Litera

In perusing Nathaniel Hawthorne's Young Goodman Brown, numerous issues come up that stir enthusiasm for subjects of information, insidious, reality, in addition to other things. During my experience perusing this content, how Goodman Brown's viewpoint changed dependent on data uncovered to him that may not be the truth of the individuals he knows was captivating. That information increased outside customary and physical domains can influence the psyche and the view of the world is a captivating subject. I additionally discovered this fascinating related to a portion of the ideas of artistic pundits we investigated for the current week, as the topic of what writing is and what it ought to do gets significant in the conversation of what befalls Goodman Brown, however along these lines what befalls the peruser of his story. To start, the prologue to Goodman Brown starts with acquainting characters that appear with embody energy, sincerity, and blamelessness. Collaborations among Goodman and Faith, for example, the separating kiss (Hawthorne 239), and even the depiction of Faith, whose top contains pink strips that the breeze plays with contains a feeling of eccentricity and liveliness that sets the peruser up thinking about the youthful couple in positive terms. Be that as it may, Goodman changes this rapidly with his conversation of leaving, just as his splitting. Now, we see the contention inside the portrayal of Goodman Brown develop, alluding to himself as a wretch...to leave her on such a task (239), a differentiation to the underlying thought introduced of him. This is the start of what intrigued me such a great amount, as the presence of Goodman Brown was introduced equivocally and painted to be acceptable by his cooperations with Faith, who was depicted in more fine grained detail. The equivalent can be sa... ...or on the other hand they were portrayals inside a branch of reality inside his own psyche dependent on his encounters on the planet. Facilitating this, the peruser has a similar involvement in the imaginary universe of Goodman Brown, as despite the fact that it is a work of fiction, it is grounded as a general rule dependent on its thoughts alone. With everything taken into account, I found the investigation of reality in Young Goodman Brown to be significant in its own right, as the capacity of reality and what characterizes it in writing and its impact not just relies upon the writer and the substance of the work itself. Rather, the value-based nature of craftsmanship requires a cross section of goals and encounters to meet up to make meaning autonomous of a solitary thought or idea. Works Cited Bressler, Charles E. Artistic Criticism: An Introduction to Theory and Practice. fifth ed. New York: Longman, 2011. Print. .

Causes of mental retardation essays

Reasons for mental hindrance expositions So as to be viewed as intellectually impeded, you should have an IQ beneath 75, have critical restrictions in at least two versatile ability territories, and the condition is available from adolescence (characterized as age 18 or more youthful). Individuals can be intellectually impeded as every single diverse level. About 78% of intellectually hindered individuals may be a little more slow than the normal individual, while in others it is obvious (Arc of New Jersey). There are numerous reasons for mental impediment. One reason for mental impediment is of hereditary conditions. That incorporates; anomalous quality blends from guardians, blunders when qualities consolidate, overexposure to x-beams, and a lot more reasons. In excess of 500 hereditary illnesses are related with mental impediment. Down Syndrome is a case of a chromosomal issue (Mental Retardation Issues). Chromosomal scatters happen now and again, and are brought about by an excessive number of or too barely any chromosomes in the rebuild of the chromosomes (The Arc of New Jersey). Another reason is issues during pregnancy. It could occur if the mother drinks or takes drugs while pregnant with the child. Different dangers incorporate hunger, certain ecological contaminants, and the mother could get sick during the pregnancy. Pregnant ladies who are contaminated with HIV may give it to their kid. Additionally unpleasant and physical pregnancies and births can make harm a childs cerebrum (Introduction to Mental Retardation). Mental Retardation likewise happens as often as possible after birth. Youth maladies, for example, large hacks, chicken pox, measles, and hip sickness, which may prompt meningitis and encephalitis, can harm the cerebrum, as can mishaps, for example, being hit in the head, close suffocating circumstances, and most different mishaps including the head. Another that can be hurtful to a youngster intellectually is natural exhaust, lead, mercury, and different risky poisons (Introduction to An American ... <!

2019s Top Gifts For the Writer in Your Life

2019s Top Gifts For the Writer in Your Life With Christmas just around the cornerâ€"and if youre like me, some last-minute shopping to doâ€"here are some excellent gift ideas at varying price points to entertain and inform the writers on your list. Follow the links to purchase.Writer Playing Cards ($10)Writers Playing Cards on Uncommongoods.comThe Writers Playing Cards deck will be a favorite for the book lover in your life, especially if they enjoy playing cards, as well. Each suit is a different genre and each card contains a watercolor portrait of a literary master. The genres featured are: Midcentury, Modern, Contemporary, and Post-Modern. Some of the literary greats featured include Marcel Proust, J.K. Rowling, Toni Morrison, John Updike, William Faulkner, Margaret Atwood, George Orwell, and Gertrude Stein, among others.Absinthe Making Kit ($45)Absinthe kit on Uncommongoods.comFrom Keats to Byron, the blended history of writers and absinthe is and intriguing one. Impress the writer in your life with this absinthe-making k it, inviting their very own experience with the Green Fairy.Created by Ryan and Melanie Belshee, this kit contains everything you need (except your favorite high-proof spirit) to transform your nights drink into this storied and unique liquid that was beloved by 19th century artists and writers. Ingredients include: Fennel, Anise, Licorice, Lemon Peel, Hyssop, Angelica, Wormwood, Melissa, and Artemisiaâ€"all certified organic herbs.The kit also includes a 500 ml Tortuga antique green bottle with a custom label, a 4-inch funnel, a natural coffee filter, and easy instructions for how to brew the concoction (which yields 500 ML).The Writers Map (Hardcover) ($30.49)The Writers Map on Target.comWriters are well-known for their travels and there is no better cartography representation of those travels than The Writers Map, which is an atlas of the journeys of some of the best storytellers in human history.This full-color, beautifully illustrated book provides a collection of 167 pages of maps that not only appear in their books, but also are parts of the sketches and inspiration of famous writers, including their own personal journeys. Some of the features of the book include:Philip Pullmans experience of drawing a map as he began one of his early novels, The Tin PrincessMiraphora Minas The Marauders Map, which was drawn for the Harry Potter filmsDavid Mitchells Mappa Mundi by way of Cloud Atlas and his personal sketch mapsRobert Macfarlanes reflections on the cartophilia that informed his nature writing, which was inspired by Robert Louis Stevensons map of Treasure IslandJoanne Harris fascination with Norse cartographyReif Larsens thoughts on our dependence on GPS and the desire to map the human experienceDaniel Reeves reflections on drawing maps and charts for The Hobbit film trilogyLiterary Candles ($16)Literary Candles on Uncommongoods.comWriters enjoy the perfect ambiance in which to write, and nothing creates that better than these literary soy candles, named for the locations in literary classics.Created by Callie Meaney and sold individually, these candles evoke famous scenes in literature, including Alice in Wonderlands madcap tea party, Sherlock Holmes study, Jane Eyres rose garden, or an ivy-filled escape out of Pride and Prejudice. They feature custom-blended fragrances and are hand-poured in Valley Stream, New York.The fragrances of each scene are:Black currant tea and leather books for Sherlock Holmes home at 221B Baker StreetBergamot, lavender, mandarin, thyme, and ylang ylang, with a touch of jasmine for Alice in Wonderlands Mad Tea PartyRoses and rain water for Jane Eyre and Thornfield GardenLily, lilac, rose, hyacinth, and ivy for Pride and Prejudice and PemberleyThe Raven Writing Gloves ($26)The Raven writing gloves on Etsy.comThese handmade, fingerless, literary writing gloves are 100% cotton and are the perfect gift for the writer in your life whose hands get cold in the winter. They contain the words of Edgar Allan Poes T he Raven, along with an original illustration by Storiarts designer Tori Tissell.Leather Journal and Fountain Pen Set ($152)Leather journal and fountain pen set on Rustico.comThis elegant writers journal gift set combines a Lincoln Tornado Fountain Pen, black Iroshizuku ink, and the classic Messenger Journal from Rustic. The Fountain Pen features a contour grip section, extended barrel length, medium nib, full antique copper finish with black trim and can be refilled. The Iroshizuku ink is dye-based and black. The journal is handcrafted with top-grain leather, a fold-over flap, and secure double wrap closure, featuring cream-colored, rough-cut pages that are handsewn into the binding. The journal is available in multiple colors, including charcoal, dark brown, saddle, black, burgundy, buckskin, ocean, stone, and natural. The kit is packaged inside a pinewood gift box with a sliding lid and leather handle.The Writers Companion Bibliophile Small Vase ($19.99)The Writers Companion vase on PBS.orgThe Writers Companion ceramic vase is a unique vase that can hold the tools of the writers trade or flowersâ€"whatever inspires your favorite writer! It features a quote by John Keats on the back, A thing of beauty is a joy for ever, and is illustrated by Jane Mount.Writers vs. Writers Insults Chart ($25)Writer vs. writer insult chart on Uncommongoods.comThis full-color Writer vs. Writer Insult Chart, showing the art of the insult, contains famous, sharp-tongued put-downs from writers ranging from Jane Austens You have delighted us long enough, and Shakespeares Away, thou issue of a mangy dog, to Noel Cowards He is completely unspoiled by failure.Created by Tim and Aurelia Sanders, who think people should enjoy more mirth, this unique gift for the writer in your life is sure to bring both laughter and inspiration, and fits perfectly as décor in anyones office or studio.Writers Block Coffee ($15.99)Writers Block Coffee on Etsy.comWriters Block Coffee is a company that was started by writers and features medium roast coffee that is roasted just for you after you place your order. Made from top 5% of coffee beans on Earth (single-origin Ethiopia, natural process), this coffee has a smooth, brownie/berry flavor profile and is sure to please the writer in your life who knows his or her coffee. Even betterâ€"a portion of annual sales are donated to First Book, a childrens literacy non-profit.Ernest Hemingway Necklace ($14.39 - $17.39)Ernest Hemingway necklace on Etsy.comThere is nothing to writing. All you do is sit down at a typewriter and bleed. Such is the famous quote from American writer, Ernest Hemingway, and will make a beautiful, thoughtful present for the writer on your gift-buying list. This literary necklace is handmade and especially created for writers and book lovers who understand the intensity of Hemingways words. The quote is printed and then sealed beneath a magnifying glass dome in Cork, Ireland. The pendant measures 1 inch (25mm) in d iameter and comes in a choice of finishes: silver, bronze, antique silver, or antique bronze. You can purchase this as a necklace (with a chain of 18 or 24 inches), a keychain or a pinback brooch.The Writing Manifesto 18x24 Writing Poster ($29.39)The Writing Manifesto poster on Etsy.comThis Writing Manifesto Poster will make the perfect inspirational gift for the writer, author or poet in your life. It provides inspiration and words to ignite creative energy on a matte, museum-quality poster that is printed on durable, archival paper and comes unframed.Bibliophilia: 100 Literary Postcards ($15.47)Literary postcards on Amazon.comThese literary postcards were created by illustrator Evan Robertson of Obvious State Studio and feature illustrations and memorable quotes from some of literatures best-loved authors. For example, included is an F. Scott Fitzgerald quote set against a Jazz Age champagne glass, Emily Brontes Wuthering Heights seen as puzzle pieces, or Immanuel Kants musings ag ainst a constellation-filled night sky. The set contains 100 4 1/2 x 6 ½ postcards, with each being printed twice (50 different authors).BestSelf WordSmith Deck ($24.99)BestSelf WordSmith Deck by BestSelf Co.100 Intellectually Stimulating Writing Prompts were designed by BestSelf Co. to inspire journaling, cure writers block, cultivate creative writing and sharpen writing skills. Featuring 100 prompts focused on fueling creativity, these writing cards help solve writers block while simultaneously sharpening writing skills and developing emotional intelligence. They help writers effectively take on a creative perspective, and are packed with inspiring writing prompts that are divided across six categories (life, self, education, world, relationships and random).Dictionary of the Strange, Curious Lovely ($9.37)Dictionary of the Strange, Curious Lovely on Amazon.comThe Dictionary of the Strange, Curious Lovely is a dictionary of 3500 of the most beautiful words of the English langu age. It introduces intriguing English words such as chiliad, chirm, circumcrescent, delphian, petrichor, psithurisim, squillion and tourbillion. This book makes the perfect gift for writers, word lovers, and anyone interested in the etymology of some of the English languages most interesting words.

Essay on Ecolab’s Profile and It Function - 1660 Words

Ecolab’s Profile and IT function Abidemi Agboola Saint Mary’s University of Minnesota Schools of Graduate Professional Programs ITM 605, Business Profile and IT Function description Doug Olson, MS, Instructor January February 6, 2013 Abstract Ecolab Inc. is on the major producer of cleaning products and programs for hospitals, food services and energy industries. The aim of this paper is to focus on various aspects of the company. This paper will focus in depth on some of the important functions that help keep the company above the fray. Functions--such as, it business models, design and manufacturing of good and services will be discussed. The company’s vital products†¦show more content†¦Ecosure – The Ecosure business unit work with various foods services onsite to maintain highest standard of food safety. Equipment care – The equipment care unit provide onsite repair and training to various fast food chain businesses. Food safety – The food safety unit provides hygienic programs and products to various agricultural companies and restaurants. Healthcare – The healthcare care unit design and manufacture various surgical products and sanitizers for hospitals. Institutional – The intuitional units is biggest Ecolab unit. The institutional unit produce all the cleaning products used in most public and privates institutions (e.g. schools, hotels, motels and various military buildings and hospitals) Kay - The Kay unit, also known as Kay chemical, located in Greensboro, North Carolina. Kay supplies sanitizing products to small businesses. (E.g. supermarket and grocery stores) Nalco – Since it acqucision in 2009, the Nalco business unit serves as water purification and solution for Ecolab. â€Å"The business units also focuses on reducing energy, water and natural resources consumption, enhance air quality, minimize environmental releases and improve productivity and end products while boosting their bottom line† (Ecolab.com) Pest Elimination – The pest elimination unit various pesticides products and services to aid restaurants and fast food chain from pest problems Pure force – The pure force business units provide sanitation solutions to small

The Old Testament Of God - 868 Words

Introduction The Old Testament is set from the creation of the universe (roughly 4000 BC,) to the period of the Persian Empire and Cyrus who allowed the Jews to return from captivity and rebuild their temple, ending around 400 BC. It tells the story of God s chosen people, the Hebrews, who were later known as Israelites or Jews. The Old Testament presents their testimony and interaction with God during this time. Body In the beginning of time, God created the heavens and the earth and everything that filled them. Following the creation was the fall of man with Adam and Eve bringing sin and death upon the earth and themselves. God made a covering for them indicating that it was only through the blood of a substitute that they could approach God. Man continued to sin and God brought severe judgement upon the earth through the flood in which the whole earth was wiped out except for Noah and his family and through the tower of Babel in which He divided the people into different nations by changing their languages and causing confusion amongst them. God was planning to provide redemption for humankind and chose one family to work through and provide knowledge of Himself and His salvation through. He chose Abraham (formally Abram) and his family. God appeared to Abraham and offered him a covenant, telling him that He will bless him and his family and that they will be a blessing unto others and to the entire nation of Israel who had become slaves to the Egyptians. The newShow MoreRelatedThe Testament Of The Old Testament God Essay1207 Words   |  5 PagesThroughout the Old Testament God continually manifests himself to humanity. When He is speaking to the prophets, leaders, or the nation of Israel, He presents opportunities for obedience in the form of covenants. Faithfulness is also needed to secure an association with God. Obedience is probably the most difficult aspect of mankind’s relationship with God. These covenants are the essential promises and pacts between God and humanity. I will present evidence from each o f the Four Canons (PentateuchRead MoreGod Is The Old Testament?1226 Words   |  5 PagesBrent DeShields Dr. Harper Old Testament 6, April 2015 How is God Represented in the Old Testament? In this essay I will discuss how God is represented from early on, to later in the Old Testament. Throughout the Old Testament, God acts many different ways. Each author shows us their own take on God and his actions, leaving him looking both good and bad. Compared to the New Testament, this God seems to be much worse. There are many examples of God being shown in both positive and negative lightRead MoreIs the Old Testament God Evil?600 Words   |  3 Pagesâ€Å"Is the Old Testament God Evil?† One of the oldest denunciations of the bible is that God of the Old Testament is murderous, demanding dictator that promotes genocide of races. As an individual reads the Old Testament, God does instruct Joshua and the Israelites to completely destroy the Canaanites’ nation in the land He has promised them, or where God tells Abraham to sacrifice his son. Numerous other incidents in the bible that the carnal mind misconstrue as our Sovereign God as beingRead MoreThe Old Testament Is Not Inspired By God1741 Words   |  7 PagesIntroduction Many argue that the Bible especially the Old Testament is not the inspired word of God because of the command to destroy the Canaanites. Many use this as a basis of their argument that the scriptures are not inspired by God because they wonder how could God, a God of non-violence, mercy and goodness command such a thing. The focus of this paper will be â€Å"how is one to respond to this accusation that the Old Testament is not inspired because of commands to destroy people such as the CanaanitesRead MoreThe Word of God as Used in the Old Testament1508 Words   |  7 PagesWhen exploring the word of God in the Old Testament (OT), it is important to locate the texts into a social and historical context. It is in this context that the word of God is mediated by human expression. To deny the human expression is effectively to place a barrier between the word of God and it’s invitation to revelation. The OT can be seen as a â€Å"record of people’s experience of God†™s self-revelation† (Rohr Martos, 2011, p. 22). Thus the theology underpinning the OT meaning and understandingRead MoreBiblical Covenants Of The Old Testament God1799 Words   |  8 PagesThroughout the Old Testament God has picked His chosen people to guide and protect. God uses covenants with His people to hold them accountable to their actions. Covenants are agreements between two people that form a bond. To show how important covenants were in the Ancient times, an animal would be cut in half and both parties would walk between the halves implying that if the covenant was broken then the party that broke the covenant would be killed. God used this ideal of covenants to lead HisRead MoreThe Kingdom of God: The Old Testament Hebrew God as Hypocritical and Capricious1248 Words   |  5 PagesRegarded by his people as a merciful god, Yahweh, the Hebrew god, historically existed as a lawless entity before evolving into the merciful being, which Jews, Christians, and Catho lics alike worship to this day. In Genesis, the first book of the Old Testament in the Holy Bible, Yahweh (heretofore referred to as â€Å"God†) first creates humankind, and later establishes guidelines that his people must follow in order to avoid chastisement. It is arguable, however, that these guidelines are largely arbitraryRead More Anger of Gods Depicted in the Old Testament and Kafkas Book, Metamorphoses1048 Words   |  5 PagesThe anger of Gods throughout both stories leads you to believe that the Gods will not hesitate to take revenge on mankind for creating a world of evil in a world they created for good. The Gods from Metamorphoses and the God from the Old Testament create a world full of life, to live happy and full of grace. The destruction and recreation of the world by the Gods of each book, however similar they may seem, are full of differences as they both teach mankind lessons that should not be forgottenRead MoreAnalysis of O. Palmer Robertson ´s Wr itings Regarding The Old Testament Prophets and Their crutial Role in Leading Mankind Towards God768 Words   |  3 Pagespurpose and passion of the prophet’s calling, Robertson further outlines a chronological account of each prophet prior to Israel’s captivity in Babylon. Robertson says their â€Å"sense of calling from God dramatically affected their work†¦the prophet lived with a sense of compulsion to speak, and to speak only what God had revealed to him† (67). Robertson then begins a well defined summary of the message of each prophet in detail. It is easy to think of their messages to critical, harsh and negative for theRead MoreThe Heart Of The Old Testament915 Words   |  4 PagesHeart of the Old Testament The second addition of The Heart of the Old Testament was written by Ronald Youngblood. The purpose of writing this book, for Youngblood, was to show people that the Old Testament is not any different than the New Testament, and to convince people that these two books should not be treated as separate entities. The nine themes identified in this book by Youngblood form the pillar of the Old Testament and can be supported by scripture in the New Testament. These themes

Healthcare System In Hongkong Health And Social Care Essay Free Essays

2. Public health care services in Hong Kong are to a great extent subsidized by the Government. However, with the ageing population and increasing medical costs, the public outgo on health care is estimated to increase at a much faster gait than the economic system in the coming old ages. We will write a custom essay sample on Healthcare System In Hongkong Health And Social Care Essay or any similar topic only for you Order Now With the existent figure that the public wellness outgo may turn from 2.9 % of in 2004 to 5.5 % of GDP by 2033, it is clear that the bing funding theoretical account is non sustainable. Auxiliary funding for health care is needed to supplement authorities ‘s outgo on health care services and for the longaˆ?term sustainability of our health care system. THEMEDICAL CHARGE IN HONG KONG 3. The medical services in Hong Kong are provided by the public and private sector. The medical charge in Hong Kong can be divided into two facets: Government or Public Services and Private Service. Government or Public Services 4. Government or Public Services are provided by the Department of Health ( DH ) and the Hospital Authority ( HA ) . Medical charges of common out-patient and in-patient interventions are as follow: intervention at a authorities general out-patient clinic costs $ 45 for Hong Kong occupants ; specializer clinic for audience costs $ 100 for the first attending, $ 60 for followup and $ 10 per drug point ; free intervention for instances of TB, leprosy, genital disease, and pregnancy and kid wellness counsel ; the admittance fee of in-patients in public infirmaries is $ 50, while busying acute beds and non-acute beds are charged $ 100 and $ 68 per twenty-four hours severally. The above charges may be waived if patient can non afford them. 5. Apart from general out-patient and in-patient services, the DH and the HA besides provide Chinese medical specialty services and Student Healthcare Services to the populace. Chinese Medicine Centres will bear down patients $ 120 with two doses of Chinese herb for a intervention per visit. Healthcare services for pupils are free of charge. Immunizations against 10 childhood infective diseases are free as good. Family be aftering service is besides available in maternal and child wellness Centres at a charge of $ 1 for every visit. Private Servicess 6. Apart from authorities or public services, private medical services besides lead an of import function in Hong Kong ‘s health care system of. However, fees charged by private practicians vary and separate charges are frequently made. Patients are normally required to pay excess fees on services like research lab trials and X-ray scrutinies. With mention to the Report of Doctors ‘ Fees Survey 2010[ 1 ], the medians of some common out-patient and in-patient charges are as follow: audience fees for general patterns and specializer patterns are charged $ 200 and $ 575 severally ; day-to-day infirmary attending charge varies from $ 700 to $ 2,000, runing from remaining in ward to excellent individual suites ; surgical operations charges from $ 4,000 to $ 50,000, runing from degree 6 to level 1 surgeries. Other services such as vaccinums, composing medical studies and finishing insurance claim signifiers are charged individually and the fees varied. PUBLIC CONSULTATION 7. We have conducted two intensive public audiences in order to roll up sentiments from every sector of our society about the health care system. 8. The first phase audience showed that the biggest concerns of the populace were ageing population and increasing medical costs. A comprehensive reform was needed to run into both challenges. The populace expected that the health care reform will make a long-run sustainable system. The bulk of people agreed that the reform should concentrate on both service bringing and funding agreements. Among the six possible auxiliary funding options, the populace expressed divergent positions over the voluntary private wellness insurance and compulsory private wellness insurance. Some doubted the effectivity of the mandatary health care insurance and voted for the voluntary strategy. 9. In the 2nd phase audience, the demand of reform to our health care system is confirmed. The populace called for auxiliary health care funding, and wider picks and better protection in health care services. Therefore, the Government has formulated proposals to reform our health care system and modulating voluntary wellness insurance. The public came to a consensus that the manner of health care insurance should be voluntary. Based on the community ‘s positions, the public support is the chief support beginning for health care. Individualised health care and wider pick with quality confidence to suit everyone ‘s demand were preferred. 10. There was a widely shared concern over the sustainability and the security of the health care insurance system. The Government warrants that the strategy provides uninterrupted protection for participants into their older ages. Besides, the strategy is standardised and regulated by the Government, so as to safeguard the insured involvements harmonizing to the jurisprudence. PROPOSED VOLUNTARY HEALTH INSURANCE SYSTEM 11. Auxiliary funding is an indispensable constituent of the wellness attention financing reform. The signifier of auxiliary funding is an of import determination as it non merely influences the present community, but our future coevalss. Among the six possible auxiliary funding options, the Government decided to set forward the voluntary wellness insurance system as a portion of the wellness attention financing reform. 12. The proposed Health Protection Scheme ( HPS ) is a strategy that standardizes and regulates the voluntary private wellness insurance. Unlike other voluntary private wellness insurance in current market, insurances under the HPS is regulated to accept all endorsers and offer no exclusion of preexistent medical conditions with guaranteed reclamation for life. The pick of taking out insurance is voluntary either by persons or employers. The premium is based on the endorser ‘s pick and affordability. Subscribers will so hold a better entree to healthcare services under the HPS, and they would non detain primary attention until their unwellnesss worsen. Under the HPS, no one shall be left enduring from disease due to miss of fiscal agencies to pay for health care. Compared to the bing funding theoretical account, the voluntary wellness insurance system ensures effectual pooling and sharing of the health care hazards for persons. 13. Voluntary wellness insurance system aims at supplying the community with better picks for health care protection and heightening the longaˆ?term sustainability of our health care system. The insured are allowed to take both public and private health care services. Persons who can afford could utilize private health care on a sustained footing and even take top-up insurance programs to accommodate their ain demands. By promoting more people to take private health care services, the voluntary strategy can cut down the force per unit area on the public system. The public system could profit those who depend on the populace health care system by concentrating its resources on mark service countries and population groups, particularly low-income households, under-privileged groups and other needy. 14. The footings and definitions of the wellness insurance policy are standardized. Insurance companies take parting in the HPS are required to offer standard wellness insurance programs that follow the specified regulations and demands. However, the insurance companies are free to offer top-up benefits beyond the nucleus demands and specifications, so as to accommodate consumers ‘ demands. The HPS programs are required to supply coverage for hospital admittances or ambulatory processs, and its associate services like specialist outaˆ?patient audiences and probes, advanced diagnostic imagination. Chemotherapy or radiation therapy for malignant neoplastic disease is besides included in the nucleus demands of the program. However, primary attention, specializer services and diagnostic imagination in general, and pregnancy coverage are non included as the program ‘s nucleus demand. Insurance programs under the HPS are besides portable between insurance companies and on g o forthing employment. The insured are able to maintain their wellness insurance policy for every bit long as they want, it will non be affected if they change occupations. Unlike the bing wellness insurance, insurance companies under the HPS could exchange their programs to another insurance company or go on their programs after retirement with no loss in coverage. 15. The Government has planned to utilize $ 50 billion financial modesty as fiscal inducements to back up the health care reform. Fiscal inducements are given to protect the bad persons, to offer premium price reduction for new endorsers and to lend to the salvaging constituent of the HPS programs. Decision 16. The Government will widely publicise the voluntary wellness insurance and beg public support for our attempts to better the health care in Hong Kong. Any question on this brief may be addressed to Ms Li Wan-in, Assistant Secretary for Food and Health Bureau on 3150 8494. Food and Health Bureau 22 October 2010 How to cite Healthcare System In Hongkong Health And Social Care Essay, Essay examples

Marco Polo Essays (298 words) - Marco Polo, Kublai Khan, Cathay

Marco Polo POLO, Marco (1254-1323?). In 1298 a Venetian adventurer named Marco Polo wrote a fascinating book about his travels in the Far East. Men read his accounts of Oriental riches and became eager to find sea routes to China, Japan, and the East Indies. Even Columbus, nearly 200 years later, often consulted his copy of 'The Book of Ser Marco Polo'. In Marco's day the book was translated and copied by hand in several languages. After printing was introduced in the 1440's, the book was circulated even more widely. Many people thought that the book was a fable or a gross exaggeration. A few learned men believed that Marco wrote truly, however, and they spread Marco's stories of faraway places and unknown peoples. Today geographers agree that Marco's book is amazingly accurate. Marco Polo was born in the city-republic of Venice in 1254. His father and uncles were merchants who traveled to distant lands to trade. In 1269 Marco's father, Nicolo`, and his uncle Maffeo returned to Venice after being away many years. On a trading expedition they had traveled overland as far as Cathay (China). Kublai Khan, the great Mongol emperor of China, asked them to return with teachers and missionaries for his people. So they set out again in 1271, and this time they took Marco. From Venice the Polos sailed to Acre, in Palestine. There two monks, missionaries to China, joined them. Fearing the hard journey ahead, however, the monks soon turned back. The Polos crossed the deserts of Persia (Iran) and Afghanistan. They mounted the heights of the Pamirs, the "roof of the world," descending to the trading cities of Kashgar (Shufu) and Yarkand (Soche). They crossed the dry stretches of The Gobi. Early in 1275 they arrived at Kublai Khan's court at Cambaluc (Peking). At that time Marco was 21 years old.

Definition and Examples of Belles-Lettres in English

Definition and Examples of Belles-Lettres in English In its broadest sense, the term belles-lettres (from the French, literally fine letters) can refer to any literary work. More particularly, the term is now generally applied (when used at all) to the lighter branches of literature (The Oxford English Dictionary, 1989). Until recently, belles-lettres has similarly been used as a synonym for the familiar essay. Adjective: belletristic. Pronunciation: bel-LETR(É™). From the Middle Ages until the late 19th century, notes William Covino, belles-lettres and rhetoric had been inseparable subjects, informed by the same critical and pedagogical lexicon (The Art of Wondering, 1988). Usage note: Though the noun belles-lettres has a plural ending, it can be used with either a singular or plural verb form. Examples and Observations The emergence of a literature of belles-lettres in Anglo-America reflected the success of the colonies: it meant there now existed a community of settlers who took settling in the New World enough for granted not to write about it. Instead of histories, they wrote essays in which style mattered as much as content and sometimes more . . ..Belles-lettres, a literary mode that originated in 17th-century France, signified writing in the style and service of cultivated society. The English mostly kept the French term but on occasion translated it as polite letters. Belle-lettres denotes a linguistic self-consciousness testifying to the superior education of both writer and reader, who come together more through literature than through life. Or rather, they meet in a world reconstructed by literature, for belles-lettres makes life literary, adding an aesthetic dimension to morality. (Myra Jehlen and Michael Warner, The English Literatures of America, 1500-1800. Routledge, 1997)Reporting tr ained me to give only the filtered truth, to discern the essence of the matter immediately and to write about it briefly. The pictorial and psychological material which remained within me I used for belles-lettres and poetry. (Russian author Vladimir Giliarovskii, quoted by Michael Pursglove in Encyclopaedia of the Essay, ed. by Tracy Chevalier. Fitzroy Dearborn Publishers, 1997) Examples of Belle-Lettrists Often the essay is the favoured form of the belle-lettrist. The works of Max Beerbohm provide good examples. So do those of Aldous Huxley, many of whose collections of essays . . . are listed as belles-lettres. They are witty, elegant, urbane and learnedthe characteristics one would expect of belles-lettres. (J.A. Cuddon, A Dictionary of Literary Terms and Literary Theory, 3rd ed. Basil Blackwell, 1991) Belletristic Style A piece of prose writing that is belletristic in style is characterized by a casual, yet polished and pointed, essayistic elegance. The belletristic is sometimes contrasted with the scholarly or academic: it is supposed to be free of the laborious, inert, jargon-ridden habits indulged by professors.Reflection on literature has most often been belletristic: practiced by authors themselves and (later) by journalists, outside academic institutions. Literary study, beginning with research on the classics, became a systematic academic discipline only in the 18th and 19th centuries. (David Mikics, A New Handbook of Literary Terms. Yale University Press, 2007) Oratory, Rhetoric, and Belles-Lettres in the 18th and 19th Centuries Cheap print literacy transformed the relations of rhetoric, composition, and literature. In his review of [Wilbur Samuel] Howells British Logic and Rhetoric, [Walter] Ong notes that by the close of the 18th century orality as a way of life in effect ended, and with it the old-time world of oratory, or, to give oratory its Greek name rhetoric (641). According to one of the literature professors who occupied the chair of rhetoric and belles lettres established for Hugh Blair, Blair was the first to recognize that Rhetoric in modern times really means Criticism (Saintsbury 463). Rhetoric and composition began to be subsumed into literary criticism at the same time that the modern sense of literature was emerging . . .. In the 18th century, literature was reconceived as literary work or production; the activity or profession of a man of letters, and it moved toward the modern restricted sense, applied to writing which has claim to consideration on the ground of beauty of form or emotiona l effect. . . . Ironically, composition was becoming subordinated to criticism, and literature was becoming narrowed to imaginative works oriented to aesthetic effects at the same time that authorship was actually expanding. (Thomas P. Miller, The Formation of College English: Rhetoric and Belles Lettres in the British Cultural Provinces. University of Pittsburgh Press, 1997) The Influential Theories of Hugh Blair [Throughout the 19th century, prescriptions for] fine writingwith their attendant critique of literary styleadvanced an influential theory of reading as well. The most influential exponent of this theory was [Scottish rhetorician] Hugh Blair, whose 1783 Lectures on Rhetoric and Belles-Lettres was the text for generations of students. . . .Blair intended to teach college students the principles of expository writing and speaking and to guide their appreciation of good literature. Throughout the 48 lectures, he stresses the importance of a thorough knowledge of ones subject. He makes it clear that a stylistically deficient text reflects a writer who doesnt know what he thinks; anything less than a clear conception of ones subject guarantees defective work, so close is the connection between thoughts and the words in which they are clothed (I, 7). . . . In sum, Blair equates taste with the delighted perception of wholeness and posits such delight as a psychological given. He makes this remark by way of connecting taste with literary criticism and concludes that good criticism approves unity above all else.Blairs doctrine of perspicuity further connects least effort on the readers part with admirable writing. In Lecture 10 we are told that style discloses the writers manner of thinking and that perspicuous style is preferred because it reflects an unwavering point of view on the part of the author. (William A. Covino, The Art of Wondering: A Revisionist Return to the History of Rhetoric. Boynton/Cook, 1988)

TIMEs Person of the Year Winners (1927-2017)

TIME's Person of the Year Winners (1927-2017) Since 1927, TIME Magazine has chosen a man, woman, or idea that for better or worse, has most influenced events in the preceding year. Although TIMEs list is not an academic or objective study of the past, the list gives a contemporary viewpoint of what was important during each year. In 2018, TIME issued four separate covers, memorializing journalists who lost their lives in 2018. They are Jamal Khashoggi, Washington Post columnist;  staff members of the Capital Gazette newspaper; Reuters journalists Wa Lone and Kyaw Soe Oo; and Maria Ressa, journalist and founder of Rappler. TIMEs Person of the Year Winners 1927 Charles Augustus Lindbergh 1928 Walter P. Chrysler 1929 Owen D. Young 1930 Mohandas Karamchand Gandhi 1931 Pierre Laval 1932 Franklin Delano Roosevelt 1933 Hugh Samuel Johnson 1934 Franklin Delano Roosevelt 1935 Haile Selassie 1936 Mrs. Wallis Warfield Simpson 1937 Generalissimo Mme Chiang Kai-Shek 1938 Adolf Hitler 1939 Joseph Stalin 1940 Winston Leonard Spencer Churchill 1941 Franklin Delano Roosevelt 1942 Joseph Stalin 1943 George Catlett Marshall 1944 Dwight David Eisenhower 1945 Harry Truman 1946 James F. Byrnes 1947 George Catlett Marshall 1948 Harry Truman 1949 Winston Leonard Spencer Churchill 1950 American Fighting-Man 1951 Mohammed Mossadegh 1952 Elizabeth II 1953 Konrad Adenauer 1954 John Foster Dulles 1955 Harlow Herbert Curtice 1956 Hungarian Freedom Fighter 1957 Nikita Krushchev 1958 Charles De Gaulle 1959 Dwight David Eisenhower 1960 U.S. Scientists 1961 John Fitzgerald Kennedy 1962 Pope John XXIII 1963 Martin Luther King Jr. 1964 Lyndon B. Johnson 1965 General William Childs Westmoreland 1966 Twenty-Five and Under 1967 Lyndon B. Johnson 1968 Astronauts Anders, Borman and Lovell 1969 The Middle Americans 1970 Willy Brandt 1971 Richard Milhous Nixon 1972 Nixon and Kissinger 1973 John J. Sirica 1974 King Faisal 1975 American Women 1976 Jimmy Carter 1977 Anwar Sadat 1978 Teng Hsiao-Ping 1979 Ayatullah Khomeini 1980 Ronald Reagan 1981 Lech Walesa 1982 The Computer 1983 Ronald Reagan Yuri Andropov 1984 Peter Ueberroth 1985 Deng Xiaoping 1986 Corazon Aquino 1987 Mikhail Sergeyevich Gorbachev 1988 Endangered Earth 1989 Mikhail Sergeyevich Gorbachev 1990 The Two George Bushes 1991 Ted Turner 1992 Bill Clinton 1993 The Peacemakers 1994 Pope John Paul II 1995 Newt Gingrich 1996 Dr. David Ho 1997 Andy Grove 1998 Bill Clinton and Kenneth Starr 1999 Jeff Bezos 2000 George W. Bush 2001 Rudolph Giuliani 2002 The Whistleblowers 2003 The American Soldier 2004 George W. Bush 2005 Bill Gates, Melinda Gates, Bono 2006 You 2007 Vladimir Putin 2008 Barack Obama 2009 Ben Bernanke 2010 Mark Zuckerberg 2011 The Protester 2012 Barack Obama 2013 Pope Francis 2014 Ebola Fighters 2015 Angela Merkel 2016 Donald Trump 2017 The Silence Breakers 2018 The Guardians and the War on Truth Person of the Year Fast Facts Charles Lindbergh  (1927) was the first and youngest person to receive the distinction at 25 years old.Mrs. Wallis Warfield Simpson, the woman whom English  King Edward VIII abdicated  in order to marry, was the first woman to receive the honor (1936).Although a number of people have received the honor twice,  U.S. President Franklin Delano Roosevelt  is the only person to have been named three times: 1932, 1934, and 1941.Adolf Hitler, the murderous leader of Nazi Germany, received the honor in 1938- before he started   World War II. Hitlers  TIME  cover, however, shows him with dead bodies hanging above him.Soviet leader Joseph Stalin, who was a U.S. ally during World War II, but who was ultimately responsible for the deaths of approximately 20 to 60 million of his own people, was awarded the honor twice.A whole generation was named in 1966: Twenty-five and Under.In 1982, the computer became the first object ever to receive the distinction.There are several years whe re large groups of people were nominated: the American Fighting-Man (1950), the Hungarian Freedom Fighter (1956), U.S. Scientists (1960), Twenty-Five and Under (1966), the Middle Americans (1968), and American Women (1975). The winner in 2006 was even more unusual. The winner was you. This choice was meant to draw attention to the impact of the world wide web, which had made each of our contributions both relevant and important.

Discourse analysis Essay Example | Topics and Well Written Essays - 2500 words

Discourse analysis - Essay Example The essay concentrates on scout since she is a key character as well as portraying the author when she was young as well as when she grew up and came to understand the various things that were different for her to understand when she was young. Prejudice is defined as an opinion on an individual that is usually based solely on religion or race before even all the facts are known (Johnson 1994). This essay will seek to explain the various instances of prejudice that are shown in the book especially those that touch on Tom Robinson, Boo Radley and Atticus Finch since they are the key characters in the book. I will also have a look at aunt Alexandria and her role in the book. She was introduced in the story as a defender of the tried and tested status quo in the southern society that the book was set in. The novel I used to work on this essay has no published Coda. The discourse analysis is on Lee Harper’s To Kill a Mockingbird hence this will be the principle form of literature in this narrative. The other books played a mostly supplementary role to this book. I also intend to make use of Understanding to Kill a Mockingbird: A Student Casebook to Issues, Sources, and Historic Documents. This will be of help to me since it pinpoints the main issues in the novel such as racism and prejudice which are the main topics of the narrative. This makes it much easier to understand and critique where necessary as I read along. Zakrzweski Janelle’s Reading Race: Exploring Racial Themes in to Kill a Mockingbird will also be particularly useful since race is the most critical issue in this book as it was written in the thick of the civil rights movement in the south. The book resonated with the prevailing mood in the society. The study of identity plays a significant role in modern sociological thought. I had to come up with the various ident ities in the narrative and this was helped by going through Karen Cerulo’s essay titled Identity Construction: New

How to acquire wisdom Assignment Example | Topics and Well Written Essays - 750 words

How to acquire wisdom - Assignment Example The author takes the approach of love in a manner to suggest its influence is like a natural calamity and is beyond human intervention; more like fate. To King Lear, love was conditional and one needed to be submissive to his quests in order to get what she wants (Shakespeare, Raffel and Bloom 99). Though Cordelia was his most favorite among all his daughters, she refused express love to her father the way the other sisters did. King Lear wanted to receive love but never had the slightest idea about how to give out love contrary to his view on love Morrie believed love is unconditional and a give get idea (Bond and Mulligan 100). Morrie suggests that it is better to die rather than live a life without love. The episodes speak much about how people participating in a love activity should care, support and show concern for the members who need it. The imperativeness of love begets all other wants including leading a destructive path. Morrie emphasis on love and family was stirred up by his life set up (Bond and Mulligan 118), The book speaks of how he grew up having no affection and love. Both Morrie and King Lear learned virtue of love the hard way, Morrie lacked love in his early life while King Lear learned the value of unconditional love when her daughter Cordelia whom he had disowned returned and stayed with him since the other daughters disowned him though they claimed to love.

Russias Culture and Demographics

Russias Culture and Demographics Russia Tyler A. McClellan Brother Brittan Russia has not always been what it is today. It began as many small settlements that came together to form an empire, many languages and minority languages are spoken, many religions practiced, and it is number nine in terms of world population. The religious customs of the Russian culture are not the same as American religious customs but very similar. Their meet and greet is very much the same but diverse all at the same time. A meet and greet is where you either meet someone that you have never met before or you meet an old friend. Early Russia was not exactly ‘Russia,’ but a collection of cities that gradually coalesced into an empire (ucsf.edu, 2015). Along with the many small settlements of migrating people were small kingdoms looking for more new uncharted and unclaimed land to expand their empires and territories. A settlement that was slightly larger than the rest probably by a different name was established; this larger settlement, now called Moscow, later became the capital of Russia. These small settlements and empires that came together to form one giant democracy that is called led to a more modern and civilized form of living; this was the start in which came to form the modern country that we now know as Russia today. When the country was first established they were a country with a dictatorship form of government that ruled over its people with brute force. But now the people are allowed to voice their opinion and get a say in everything making modern Russia a well established democra cy. Even though Russian is the official spoken language of Russia there are also many minority languages that are spoken as well as a total of three major languages. â€Å"About 100 others are used across the country† (rt.com, 2015). Russian is obviously the most widely known and spoken language in Russia; as it is the official language of Russia. It is estimated that 81% of the people that live in Russia speak Russian. The second major language spoken in Russia is Ukrainian and it is the secondary language as far as the total percentage of people that speak it at a total of 3%. And last but not least is the language Tartar. It is the third and smallest major language. But it is the most widely spoken minority language in Russia as far as minority languages at a total percent of 3.8% or more. Minority languages include but are not limited to: Chuvash, Bashkir, Belarusian, Moldavian, and other various languages 8.1%. Russias ethnic makeup is very vast and unique. The last census stated that there was more than 100 ethnicities within Russia. The Slavs (Russians, Ukrainians, and Belarusians), who account for about 85 percent of Russias population (countrystudies.us, 2015). Some of the ethnic percentages are almost the same when they are compared to the linguistic percentages and statistics. Native Russians make up the largest part of the countrys population at 81.5%, while Ukrainian is at 3%, and Tartar 3%. In addition to the ethnicities listed, the minority ethnicities include: Chuvash1.2%, Bashkir 0.9%, Belarusian 0.8%, Moldavian 0.7%, and other various ethnicities 8.1%. There are many religions that are practiced in Russia the main ones are Russian orthodox at 70%, Ukrainian at a total of 3%, and other various religions ranging anywhere from 16%-25% of the total population of Russia. The Russian religion and the religious customs are very different from the western way of doing things, as is the ir view on the rest of the world and other things such as their country and way of doing business with associates. The first time two Russian men meet for the very first time they start off with a vise grip like hand shake that is very, very firm and look each other in the eye. When two very close Russian male friends meet they pat each other on the back and they may possibly hug one another as well. When two Russian woman meet for the very first time they too shake hands bus it is not as aggressive and intense as when two Russian men meet for the first time; But when two Russian women meet and they are very close friends they kiss each other very lightly on the cheeks starting with the left then the right cheek and then the left again. Russians take a great amount of pride in their country and think it is great and everyone else in the world should view it and feel the same way that they feel about their country as well. One last thing that is interesting about the Russian culture is that all names are patronymic this means that the name is passed down from generation to generation. Russia comes in position number nine as far as world population at an approximate total number of 142,470,272 people that live in Russia. The top three largest cities located in the country in terms of population are as follows in descending order: Moscow is not just the capital city of Russia it is also the largest city with a total of 10,381,222 people, Saint Petersburg 5,028,000 there are inhabitants, and finally the third and smallest city out of the top three is Novosibirsk with a total of 1,419,007 people that live here. The ruble or rouble is the currency of the Russian Federation (themoneyconverter.com, 2015). One American United States dollar currency roughly equals just over Sixty one and one half Russian Rubles. To be exact 1 USD equals 61.54 Russian Rubbles. Russia is a very large country with an extensive history and a massive population. It began as many small settlements of people looking to expand their territories that came together to form present day Russia. These people influenced each other in various ways and that is why there are so many different languages spoken, religions practiced, and ethnic groups within Russia. All of these factors come together and intermingle to make the large country we now call Russia. Bibliography: ucsf.edu (2015) A Brief History of Russia Retrieved on February 25 from: http://missinglink.ucsf.edu/lm/russia_guide/historyofrussia.htm kwintessential.co.uk (2014) Russia Language, Culture, Customs and Etiquette Retrieved on February 25 from: http://www.kwintessential.co.uk/resources/global-etiquette/russia-country-profile.html rt.com (2015) Basic facts about Russia: Language Retrieved on February 25 from: http://russiapedia.rt.com/basic-facts-about-russia/language/ geonames.org (2015) Russia Largest Cities Retrieved on February 25 from: http://www.geonames.org/RU/largest-cities-in-russia.html aneki.com (2014) Top 100 Most Populous Countries Retrieved on February 25 from: http://www.aneki.com/top_100_populous.html countrystudies.us (2015) Ethnic Composition Retrieved on February 25 from: http://countrystudies.us/russia/32.htm themoneyconverter.com (2015) Convert Russian Rouble to United States Dollar | RUB to USD Retrieved on February 25 from: http://themoneyconverter.com/RUB/USD.aspx

Colgate Max Fresh Essay

Gross world product up 2.5% in 2005, following two years of < 1% growth. Overall emerging market economies exploding; + 10% GDP growth in China and + 6% growth in Latin America. Political values in emerging markets may make it difficult for foreign competition to enter market without domestic partner and / or; foreign investment & market diversification less attractive (import / export tariffs). Situational Analysis Situational Analysis Industry Purpose of the Oral Personal Care industry is to prevent teeth and gum diseases and deliver cosmetic benefits. Scope of the industry includes toothpaste, floss, mouth rinses and toothbrushes. Industry Definition Competition Colgate has dominant market value share in China (32%) and Mexico (82%). China market fragmented with Colgate & P&G representing 53% of share. Situational Analysis Industry Product Development growth strategy with launches of premium tier brand extensions Crest Whitening Expressions (US) Crest With Scope (US), Colgate Icy Fresh (China), Crest Cool Expressions (MX). Brand Position: Competition Strategy (P&G) C+S = toothpaste + mouthwash + whitening CWE / CCE = flavor + toothpaste + whitening Entering Emerging Markets under its Crest brand without JV partners. Leveraging x-brand scale with Crest + Scope. Built its brand around therapeutic benefits, while cosmetic benefits market growing fastest in Emerging Markets. Innovating in cosmetic segment; a historic Colgate stronghold. Heavily invests in advertising behind new product launches. Situational Analysis Growth Market Strategies Porter Five Forces Analysis Global Oral Personal Care Colgate Palmolive Oral Care SWOT Analysis Situational Analysis Marketing Strategy Pricing: Positioned as a super-premium brand, price parity to Crest Cool Expressions (14.99 – 15.99 pesos). Marketing Budget: $2MM marketing budget aimed to drive trial through in-store merchandising, sampling, and public relations. Corporate Marketing Strategy Objectives Colgate Max Fresh (CMF) Mexico Marketing Plan Strategic Growth driven by high margin core business. Advertising focused on high margin products and high potential markets. Innovation driven: 40% of sales from products launched in past 5 years. Tactical Growth Strategy: Product Development; Super Premium segment Growth Targets: China 2% YR1, 2.8% YR2; MX 5% YR1, 6% YR2 value share. Will require trading up consumers. Value Proposition: CMF would drive new dimension of freshness Target Market: Geared towards 18-34 yr. old adults (female oriented); augment Colgate’s strong competitive position in Value & Mid-Tier. Situational Analysis Marketing Strategy Will US developed media plans translate? Can Colgate effectively trade-up consumers? What impact will cannibalization have on profitability? Is market large enough in Mexico for premium segments? Will benefits of CMF convey to Mexico consumers? BASES testing and Consumer Viability Index showed marginal promise.. CMF Marketing Concerns for Mexico Symptoms of Colgate Palmolive’s Primary Problem Emerging Market consumers are price sensitive Crest attacking cosmetic segment Consumers experiment through trial vs. large initial purchase Despite Growth in key areas Colgate-Palmolive operating profits and net income are down. +6.5% unit volume growth +7% sales dollar growth +0.1% growth in gross profit margin -2% Operational Profit -7% Net Income To drive growth Colgate-Palmolive is looking to focus on higher margin core businesses. Core Elements of the Strategic Problem In the US toothpaste market CP is seeing a 3.1% increase in volume of sales attributable to the Super Premium Toothpaste Category. Global Strategic Opportunity exists in the Premium Toothpaste market. Represents $75 M sales dollar increase and total market cap of $409.5 M dollars Only the Premium Toothpaste Category is growing at a substantial rate. In 2004 CP captured ~60% of that Sales Dollar Increase in the US largely dues to the introduction of Colgate Max Fresh. In order to continue to grow CP must find a way to develop their Premium Toothpaste product CMF in emerging countries. Colgate Palmolive’s Primary Problem Would the costs of adopting CMF in each new country provide sufficient incremental sales and profits to justify the added complexity of localized marketing and rollout plans associated with those new markets. Colgate-Palmolive must continue to globalize its Premium Toothpaste Strategy. Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Also it is in Colgate-Palmolive’s best interest to develop reusable guidelines as it approaches other new markets similar to China and Mexico. Colgate Palmolive’s Secondary Problems Type 1: Establish a tactical marketing plan for the CMF rollout in an emerging market where Colgate-Palmolive has little previously established presence(China) Type 2: Establish a tactical marketing plan for the CMF rollout in an established market that has high competitor activity(Mexico). In order to establish an effective global strategy two types of secondary problems must be solved in the Colgate Max Fresh Case Study: Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Secondary Problem Detail Need to introduce a product to push Colgate-Palmolive profitability Colgate has worldwide share, the only way to expand is to drive high margin business. China(new markets) have strongly entrenched local brands. Colgate Max fresh will need to compete with its own joint venture brand Darlie(High End). Due to new product introduction at the Super Premium Toothpaste Market competitor Crest has 3% growth year to year, Colgate Equity Brands have been stagnant for 3 years. CP is not only loosing out on possible profits but also slowly loosing market share to its #1 competitor. Market is unfamiliar with CMF â€Å"breath strips† US Marketing Video will be ineffective due to the US Star involved. Is it worth creating new celebrity backed marketing content? Will the Go Big or Go Home strategy work in China and other similar markets? How can Colgate-Palmolive best enter the Chinese Market with CMF. China Secondary Problem Detail Colgate-Palmolive knows P&G will be introducing Crest Cool Expressions(CWE) in Mexico in the near future. CO must develop the best marketing plan to stunt P&G Crest Cool Expressions while protecting their overwhelming market share. 82% Value share for Colgate-Palmolive CP needs to create a marketing plan to introduce CMF with limited budget and maximize regional utility. Due to CP’s large inherent market share, the goal of the Mexican campaign will be to maximize the product funnel. There is a large opportunity present to upsell customers from the Big Red Brand toothpaste to the new CMF toothpaste. Mexico See Exhibit 17 – Will waiting to introduce CMF until after the CWE product introduction change the company estimates of profitability? Can the Mexico Snowsurfer commercial be better standardized for global marketing plans? Going forward how will CP utilize this marketing plan for future markets? Colgate-Palmolive Company Alternatives Locally make the clear bottle Works for China, not Mexico China Allows for ease of expansion of the Colgate Max Fresh brand in clear bottle to other regional locales Also, provides future capabilities for use in other new products Problems: This does add 20% variable cost to COGS Initiates a 6 month delay on production $1.5 M sunk cost before production Alternatives Colgate-Palmolive Company Alternatives Regional Market Alternatives Mexico China Colgate-Palmolive Company Alternatives Provide more trial availability with the smaller packages to sway more to give CMF a try CMF has the breath strips or â€Å"cooling crystals† within the toothpaste, therefore bundle the breath strips package with CMF to build awareness. Stop utilizing celebrities to promote CMF Provide regional flavors Keeps product as a premium product Cost of $200,000 per flavor Has shown promising outcomes in other regions In China, Crest utilized a tea flavor and Colgate a salt flavor In Russia, after releasing a local flavor, the toothpaste market share rose from 11.8% in 2002 to 24.9% in 2005. Colgate-Palmolive Company Alternatives Allows for greater differentiation between the CWE toothpaste In Mexico, drop the price from 15.99 pesos to 14.99 pesos to protect a greater share of CP market share. In Mexico and other markets CP is highly entrenched in, utilize clear bottle In Mexico, Keep the price at 15.99 pesos Implementation Strategic Vs. Tactical Plans The strategic plan moving forward for emerging markets will be to use an easily customizable commercial and adapt it to multiple countries Colgate is the dominant toothpaste brand world wide, so our primary goal will be to prevent Crest from gaining market share and also to upsell our existing customers to the super premium segment We agree with the decision to use a celebrity commercial in China due to the size of the market share the Crest is cultivating Each region and culture has a different set of values and preferences Each region will have a unique tactical plan to maximize effectiveness Jay Chou Colgate Max Fresh Commercial Implementation in China Dispensing the toothpaste in clear bottles to build brand awareness Colgate-Palmolive has invested a large amount of capitol in the Max Fresh marketing campaign Maximize the return on investment by: Transition to less expensive packaging once consumers are familiar with product Include breath strip samples with Max Fresh tooth paste in selected markets Snowsurfer Commercial (English Dub) Implementation in Mexico Our strategies in Mexico will be very similar to our plan in other emerging markets Focus will be on preserving our market share instead of new growth Use clear bottle and breath strip samples in select markets to increase brand awareness Colgate accounts for 82% of total market share compared to 10.2% of Crest’s total market share Crest + Scope only accounts for 3%of total market share Set price at 14.99 pesos per 100 ml We will re-evaluate our Colgate Total (19.36 pesos per 100 ml) marketing campaign to focus on the affluent 40+ age group to minimize cannibalization Implementation in Brazil Characteristics of the Brazilian Market 71% of Brazilians agree that â€Å"music is an important part of my life† 33% have participated in trips to the beach in the last 30 days 76% agree that â€Å"it is important to be attractive to the opposite sex† 65% agree that â€Å"it is important to keep young looking† 32% express the desire for plastic surgery in order to improve their appearance Statistics from Geoff Wicken, KMR Group Tactical Strategy Brazil Vollyball is the 2nd most popular sport in Brazil To become a sponsor on the FIVB circuit, we must apply by July 31, 2006 Update packaging to include â€Å"Made in Brazil† The busy season in Rio De Janeiro December to March, so we recommend kicking off a medial marketing campaign in October 2006 This will give Colgate-Palmolive a chance to evaluate the success of the BreathStrip samples in China and Mexico If we do not see the return on investment we will not include the promotional packaging in Brazil Brazilians place a high emphasis on being attractive to the opposite sex, which means there could a tremendous opportunity to market Colgate Max Fresh as a product that will whiten teeth and make you more â€Å"kissable† Adapt the SnowSurfer commercial to the Brazilian market Sponsor a national beach vollyball tournament Conclusion Colgate-Palmolive is actively seeking ways to increase their operating profit and net income Introducing new high margin products to emerging markets will be critical to their success Marketing Colgate Max Fresh as efficiently and effectively as possible will be necessary in helping us achieve our financial goals UNILEVER

Graduate Admissions Interviews with Current Grad Students

Graduate school interviews are challenging and make even the most qualified applicants nervous. Interviews are most common in graduate programs offering doctoral and professional degrees. Dont fret if a few weeks pass after the application deadline and you have heard nothing from the graduate program. Not all graduate programs interview applicant finalists. If you are invited for an interview, however, remember its dual purposes. Interviews offer graduate programs the opportunity to meet you, consider you as a person apart from your application, and evaluate your fit to the program. Many applicants focus so much on pleasing the admissions committee that they forget that interviews serve a second purpose - to determine if the graduate program is right for you. Keep your own interests in mind as you visit the campus and participate in the interview. Evaluate the graduate program to determine if it will meet your training needs. Prepare for a Range of Interviewers As you prepare for your interview consider the various people you will meet and plan accordingly. For each, consider what they are looking for. We have discussed common questions to expect from professors and admissions committees as well as appropriate questions to ask them. Many applicants, however, do not realize that graduate students  usually have a role in admissions decisions. Certainly, they do not make the decisions themselves but they provide input and faculty usually trust and value their input. Graduate students might interview applicants one-on-one or in groups. They will ask about your research interests, with which faculty youd most like to work, and your ultimate career goals. Prepare Questions for Current Graduate Students Its easy to forget your dual purposes in interviewing, but keep in mind your goal of learning whether the graduate program is a good match to you. Current graduate students are a very important source of information. Ask questions to learn about the following: About Coursework: What is the coursework like? Do all entering graduate students take the same classes? Are enough classes offered? About Professors: Who are the most active professors?  Who works with students? Do one or two professors take on a great many students? Are any professors only on the books? That is, do any professors travel so extensively or teach classes so infrequently that they are unavailable to students? Take care in asking this. Living Conditions: Where do students live? Are there adequate housing opportunities? Is housing affordable? What is the community like? Do students need cars? Is there parking? Research: Ask grad students about their research interests (theyll likely enjoy talking about their work). How much independence are they afforded? Do they work primarily on faculty research or are they encouraged and supported in developing their own lines of research? Do they present their work at conferences? Do they receive funding to travel and present at conferences? Do they publish with faculty? How do students acquire mentors? Are mentors assigned? Dissertation: What is the typical dissertation like? What are the steps to completing a dissertation? Is it simply a proposal and defense or are there other opportunities to check in with the dissertation committee? How do students choose committee members? How long do most students take to complete the dissertation? Is there funding for dissertations? Funding: How do they fund their studies? Do most students get funding? Are there opportunities for assistantships, research or teaching? Do students work as adjunct instructors at the college or at nearby colleges? Do any students work outside of school? Is outside work permitted? Is there an official or unofficial ban on graduate students working off-campus? Climate: Do students spend time together after class? Is there a sense of competitiveness? Remember Your Place Remember that graduate students might not be able to answer all of these questions. Tailor your questions to the situation and the openness of the students with whom you are interviewing. Above all, it is critical to remember that your graduate student interviewers are not your friends. They will relay most or all of the conversation to the admissions committee. Avoid negativity. Dont curse or use vulgar language. Sometimes applicants may be invited to a social event, such as a party or gathering at a bar. Consider this an opportunity to learn about relationships among graduate students. Remember, however, that they are not your friends. Dont drink. If you must, one. Youre being studied and evaluated even if theyre friendly. Not to make you paranoid but the reality is that you are not yet peers. There is a power differential that you need to recognize and respect.

Methods Of Design And Context - 997 Words

Methods Design and Context A quantitative survey consisting of eight main sections and demographic information was given to international students at a Western United States land grant university. The survey’s eight sections assessed students’ level of agreement in the eight following categories: personal life, cultural concerns, academics, university programs, health care, safety, and the International Students and Scholars Office (ISS). The questions were evaluated on a standard 5-point Likert type scale. In addition, open-ended responses were elicited for country of origin and religious beliefs to ensure possibly answers were not omitted by the research team. Questions were divided into the eight categories to make the survey process easier for respondents while also preserving internal validity of the questionnaire. The survey was sent via email through the ISS office to the entire international student population of 862 students. 63 students responded to the survey, giving a response ra te of 6.54%. This was significantly lower than the researcher’s target of 25%, but the response rate was typical for this student population (Porter Whitcomb, 2007). Participants Demographic and group comparison information was collected in order to account for differences in geographic location, religious beliefs, gender, age, and time at the university. International students are often grouped together as one statistical category, but the differences present are numerous andShow MoreRelatedExperimental And Quasi Experimental Research Design1582 Words   |  7 Pages Research Configuration: Research design can be categorized into two sections including experimental and quasi-experimental research design ((Soy, 2015). 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