Browning And Morality The Victorian Era - 976 Words

Browning and Morality: The Victorian Era The purpose of this prospectus is to identify the thesis and research goals, explain the findings of a literature search, and explain how they are intended to be applied. Having chosen from the list of suggested topics, the decided thesis will be on the topic of the importance of morality and how it relates to the Victorian era, specifically morality’s role Victorian literature. It is commonly held that the Victorian era can be characterized by the shock experienced by society as it violently shifted through several ideological revolutions. Known to sociologists as anomie, this era exists in a time where the values of the renaissance have been consumed by the modernising world. Amidst all of this change, defining elements of the Victorian era can be seen through the analysis and emphasis of morality, particularly in regards to sexuality and the gender equality. Robert Browning is renowned writer of Victorian literature who despite critical reception, produced many pieces of li terature that questioned the underlying values of society through dramatic verse. Through analysis of Browning’s Porphyria’s Lover, Red Cotton Night-Cap Country, and My Last Duchess, and a review of the literature, a relationship between morality and Victorian values will be established. By applying relevant biographical and historical contexts to Browning and his writing, the influence morality had on Victorian poetry and thought will be further explored. TheShow MoreRelatedMy Last Duchess by Robert Browning1795 Words   |  7 PagesDuchess, Robert Browning takes poetic license with a real historical character from within the Italian Renaissance: Alfonso II, the last Duke of Ferrara. The Duke married a young bride, Lucrezia de’ Medici; however, their marriage ended mysteriously after just three years (Bloom 16). Within My Last Duchess, Browning uses the character and voice of the Duke to pass comment upon some of the themes of the Italian Renaissance, particularly the juxtaposition between aesthetics and morality. Furthemore, heRead MoreJust Human. What Does â€Å"Being A Human† Even Mean? The Merriam-Webster1906 Words   |  8 Pagesmoral standards. During the Victorian Era, Rudyard Kipling’s â€Å"If†, Robert Browning’s â€Å"Porphyria’s Lover†, and Oscar Wilde’s The Picture of Dorian Gray portray this philosophical idea of morality and ethics in everyday human beings. The Victorian Era is known for its prosperous economy, industrialized society, and overall national self-confidence. In the British Literature sector, the themes introduced high ethical levels, a focus on middle classes, and the human morality. Nationally, Britain hadRead MoreThe Victorians Concern With Morality1180 Words   |  5 PagesThe Victorians’ Concern with Morality â€Å"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity†¦Ã¢â‚¬  (Charles Dickens). This quote helps to sum up the Victorian Era. The Victorian Era is understood to have existed during the rule of Queen Victoria between 1837 to 1901. It was thought to be an exciting period that saw various literary schools and artistic styles along with social and politicalRead MorePorphyrias Lover1455 Words   |  6 Pagessimply a frightening and perverse account of a man who cannot properly express his feelings for a woman, it is much more complex. Two major motifs in the poem, love and sin, create a sense of contradiction. Browning uses this contradiction to explore the relationship between art and morality. The title of the poem leads the reader to believe that the speaker and the woman have been in a relationship for some time. It evokes the image of a woman secretly visiting her lover. Then, the speaker tellsRead MoreComparison of Great Gatsby and Sonnets from the Portuguese Essay1420 Words   |  6 PagesBarrett Browning reflect changing values and perspectives? Throughout different time periods in history, perspectives change. With changing perspectives, artists and authors convey their feelings for particular social issues in varying ways through their texts. As the prescribed text, â€Å"The Great Gatsby† by F. Scott Fitzgerald and the prescribed sonnets from â€Å"Sonnets from the Portuguese† by Elizabeth Barrett Browning show, we can see the changes in perspective from the Victorian Era, comparedRead MoreCompare Sonnets From The Shakespeare And The Great Gatsby1424 Words   |  6 Pagespossible in a materialistic and loveless contemporary America. In EBB’S sonnets, affection is depicted as a powerful force that has the capability to change one’s life for the better, a value that was shared by many in the stable and prosperous Victorian era. This is highlighted to the responder through the progression of her sonnets which emphasise how love has transformed her and given her a new life that is now brimming with hope and confidence as well as the fact how she never doubts that thereRead MoreLiterary Tendency of Victorian Literature: Special Reference to Lord Alfred Tennyson and Robert Browning3101 Words   |  13 PagesLiterary tendency of Victorian literature: special reference to Lord Alfred Tennyson and Robert Browning 1.1 An Introduction to Victorian Period: The Victorian era is generally agreed to stretch through the reign of Queen Victoria (1837-1901). It was a tremendously exciting period when many artistic styles, literary schools, as well as, social, political and religious movements flourished. It was a time of prosperity, broad imperial expansion, and great political reform. It was also a time, whichRead MoreEducation And The Portrayal Of Women1619 Words   |  7 PagesDuring the Victorian Era, the right to a proper education for women was at the forefront of politics. Although England has Queen Victoria in parliament, nevertheless woman face oppression daily on the basis of their gender; primarily through the lack of education they receive throughout their lifetime. The struggle for education causes men and woman to compose multiple types of literary critiques to argue the social structure that currently exists in their society. The main statement made in politicalRead MoreIdealised love hope and mortality in The Great Gatsby an d Sonnets from the Portuguese5394 Words   |  22 PagesBarret-Brownings Sonnets from the Portuguese and F. Scott. Fitzgeralds The Great Gatsby both reflect, in abstract style and varying contexts and elements, the experience of idealised love, hope and mortality. The elements employed by Barret-Browning and Fitzgerald, differ in their depictions of these themes through various literary devices, two of which are points of view and motifs/symbols. Barret-Brownings sonnet sequence illustrates a complex evolution of emotions as the poet moves throughRead MoreThe Period Of Victorian Times3057 Words   |  13 Pages Late-Victorian civilians had no hope or faith left by the end of Queen Victoria’s reign. Victorian poets either attempted to change the mind and hearts of Victorian people for the benefit of the throne or attempted to raise awareness for the benefit of progress over the course of the era’s entirety. Nineteenth century England reached its height as a world imperial power and had changed as dramatically as it had in all of its history combined during this time (Greenblatt 2145). The population of

Integrated Marketing Communication Free Essays

Abstract This paper aims at the clarifying various beliefs about IMC in the consumer market especially in planning and advertising. IMC has a great potential for several organizations and businesses operating in varied environments. This paper focuses on the reasons for the adoption of IMC as well as the barriers against the efficiency of operation of IMC strategies. We will write a custom essay sample on Integrated Marketing Communication or any similar topic only for you Order Now Several authors view IMC differently which has elucidated varied reactions. The paper also analyses empirical studies in IMC and the relevant contemporary studies. IMC is the new paradigm in the marketing sector despite posing varied reactions from different scholars. Important Terms: Marketing, â€Å"Integrated† Marketing Communication (IMC), Advertising, Planning 1.1 Introduction Integrated marketing communications is the basic platform which a given company cautiously desegregates and aligns its varied communication channels to help deliver a consistent, compelling clear messages about the organization and its products (Ewing 2009: 114). This is first aimed at identifying the consumer needs and building a strong brand identity in the given market. IMC is also concerned with reinforcement and trying together all the messages and images of a given brand. IMC therefore ensures that all the corporate messages, identity and images are coordinated across the marketing communication channels. This has led to the various definitions linked to IMC; where the consensus aims at defining them as; the integration and coordination of all the marketing avenues, sources and tools in a given company to a seamless program which ensures maximum effect on consumers as well as all the end users at a relatively low cost (Yeshin 2006: 32). The integration affects firms, customer focus, marketing channels and internal directed communication. This paper outlines varied views in planning and advertising strategy of IMC perspectives. 1.2 Reasons for Adopting IMC Integrating marketing is one of the most significant moves that marketing developments have adopted since 1990s. The IMC approach in marketing â€Å"communication advertising† strategy and planning is being adopted by both the small scale and large scale companies. This is based on the various business-to-business values attached. 1.2.1 Rationality Norm Yeshin (2006: 67) opines that under uncertain conditions, managers and organizations usually limit techniques that are considered fashionable. The management fashions and efficient perspectives differ in terms of the reasons fuelled by the organisation and the managers. The performance gap is the major determinant of any economical or technological idea (Luck and Moffat 2006: 321). Several managers seek novelty and security which is part of a fashionable management technique. In addition, management techniques offer rationality appearance which satisfies the social pressures from the stakeholders. IMC has also been accepted by various advertising agencies and marketers which imply that IMC is a rational norm (Cornelissen 2001: 485). IMC assists managers and marketers to solve a complex situation in a rational manner. Eagle, Kitchen and Bulmer (2007: 961) concludes that there is a rationality norm upon which managers must conform in relation to the norm of progress. There is no univer sal evaluation for this set of ideals which makes it difficult for these ideals to be fully attained. Thus, IMC becomes the only way which can alleviate these ideas. 1.2.2 Use of Rhetoricals Ewing (2009: 110) states that IMC is closely associated with terms such as synergy, integration and holism argued on the rhetorical presentation as well as the appeal of its thoughts. Lack of theoretical debate and rhetoricals exemplifies symptomatic management style. Rhetoricals means written and spoken courses which justify the application of a given idea or technique. Organizations that have adopted rhetorical rely on construction of myths around the organization which is regarded a powerful discourse by managers in implementing their ideas (Hartley and Pickton 1999: 102). Rhetoricals and management fashion techniques provide a platform which helps managers justify their actions. Therefore through rhetoricals, managers can effect change, rationalize their behavior and bring on credibility and expertise in their organizations. 1.3 Barriers to IMC Implementation Kitchen and Schultz (1998: 472) reiterates that managers and marketers find it difficult to cope with changes in investment and marketing communications. This has led to varied reactions about the growing trends in advertising and generally in marketing communications. Both the agencies and clients are negatively affected when creating and implementing an effective communication programme. Media fragmentation impacts negatively in several communication sectors which declines audience access to debates about measurement techniques. This has therefore forced re-examination of the marketing communication devices with the consequences of traditional media which may hinder new appliances in the industry (Percy and Elliot 2012: 123). There is a distinct drift in the evolution of the IMC and the marketing theory practice. For instance, Luck and Moffat (2009: 318) outlines that there is turf war and tension between control of â€Å"communication† development and strategy and coordination of marketing communication. Ewing (2009: 109) acknowledges that the most valuable customer should be considered first. This state differs from the reality where there is little evidence of differential customer value. It is also clear that there exists an undefined relationship between different marketing communications and consumers. However, there is an emerging synergistic effect on the combination of print and television advertisements. 1.4 Empirical study on IMC Duncan and Everett (1993: 35) state that it is quite difficult to take a perfect research on IMC as it comprises both the processes and the concepts. The concepts also differ based on the type of the organization and the researcher. Research on IMC focused on several aspects such as cooperation within an organization, compensation systems employed, and an organizational strategic development. This therefore posed a huge hindrance on the implementation of the IMC in UK. In UK and USA, there is minimal evidence on the IMC prescription in various corporate and marketing communications. Cornelissen and Lock (2000: 12) asserts that 81% of the largest corporate in US have arranged their external communication into separate marketing departments and public relations. On the other hand, Eagle, Kitchen and Bulmer (2007: 968) reported that out of 323 organizations in the UK, Canada and the USA, public relations was more effective when communication function is equal to marketing communication. In addition, Eagle, Kitchen and Bulmer (2007: 966) study also looked at the effectiveness of an organisation of central public relations against the various independent units of communication programmes like marketing communication. This study stressed that there is little evidence about delegation of communication â€Å"responsibilities† and there are no negative consequences on the structural dispersion of communication disciplines to form separate units. Kitchen, Kim and Schultz (2008:540) acknowledges that IMC is quite prevalent in USA and UK as compared to other countries. It is predetermined in the global communication â€Å"techniques† despite suggestions by Luck and Moffat (2009: 315) that media integration and advertisement are the major instruments in global promotional and marketing campaigns. In addition, Yeshin (2006: 89) opines that IMC is contingent on an individualised behavioural database which hinders an active organizational process in developing a sophisticated marketing communication network. 1.5 IMC and Contemporary Marketing Communication Percy and Elliot (2012: 190) confirms that there is little empirical proof about marketing communication and IMC shift from mass marketing communication to the impending IMC practices. The IMC concept has been proven to be ambiguous as it is still underdeveloped. The marketing communication organization has however set up a clear description of change as integrated configurations have now replaced the functional structures in an advertising agencies and companies. Traditionally, IMC has a holistic system which fosters zero based thinking; this is a state where most cost effective solutions to communication are critically chosen. Hartley and Pickton (1999: 99) argue that integration is the sole solution to foster cross-functional cooperation in varied disciplines. In addition, Ewing (2009: 113) posits that integration is considered as the merger of barely all the marketing communication. 1.6 Conclusion Validity is one of the descriptive theories that marketing communication management has established. Recent reviews on IMC research in UK and US have suggested that IMC has been periodical and as such; little evidence has been posed to validate contemporary marketing communication processes. I have therefore argued for IMC concept to be considered rhetorical. IMC is also less practical in UK and US as IMC concepts is considered ambiguous. Changes in market trends have also hindered the incorporation of IMC in today’s advertising. The paper has also critically analysed the rhetorical reasoning. In addition, past and contemporary marketing communication researches have been clarified. Bibliography Cornelissen, J. (2001). Integrated Marketing Communications and the Language of Marketing Development. International Journal of Advertising, 20(4) pp. 483-498 Cornelissen, J. P. and Lock, A.R. (2000) ‘Theoretical Concept or Management FashionExamining the significance of IMC’, Journal of Advertising Research, 40 (5), pp.7-15. Duncan, T. and Everett, S. (1993) ‘Client Perceptions of Integrated Marketing Communications.’ Journal of Advertising Research, 33 (3), pp.30-39. Eagle, L. , Kitchen, P. , and Bulmer, S.(2007). Insights into Interpreting Integrated Marketing Communications. European Journal of Marketing, 41(7/8) pp. 956-970. Eagle, L., Kitchen, P.J. and Bulmer, S. (2007) ‘Insights into interpreting Integrated Marketing Communications: A Two-Nation Qualitative Comparison’ European Journal of Marketing, 41 (7/8), pp.956-970. Ewing, M. (2009). Integrated Marketing Communications Measurement and Evaluation. Journal of Marketing and Communications, 15(2-3), pp. 103-117 Hartley, B. and Pickton, D. (1999). Integrated Marketing Communications Requires a New Way of Thinking. Journal of Marketing Communications, 5. Pp 97-106 Kitchen, P. and Schultz, D. (1998). IMC-A UK ad’ Agency Perspective. Journal of Marketing Management. 14, pp. 465-485. Kitchen, P., Kim, I. and Shultz, D.E. (2008) ‘Integrated Marketing Communications: Practice Leads Theory’, Journal of Advertising Research, 48 (4) pp.531-546. Luck, E. and Moffat, J. (2009). ‘IMC: Has Anything Really ChangedA New Perspective on an Old Definition’, Journal of Marketing Communications, 15 (5), pp.311-325. Percy, L. and Elliot, R. (2012). Strategic Advertising Management. Fourth edition. Oxford: Oxford University Press. Yeshin, T. (2006). ‘Advertising’. London: Thomson learning. How to cite Integrated Marketing Communication, Essay examples Integrated Marketing Communication Free Essays During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e. g. , Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, and Patti 2005; Garretson and Burton 2005; Nowak and Phelps 1994; Schultz and Kitchen 2000a; Schumann, Artis, and Rivera 2001). We will write a custom essay sample on Integrated Marketing Communication or any similar topic only for you Order Now As the marketplace has become more fragmented over the years, organizations have embraced IMC as a means to effectively and efficiently target and attract the splintering mass market through the transmission of a unified message across all â€Å"contact points† between organizations and their consumers. Whether the contact point is product packaging, a Web advertisement, or any other â€Å"information bearing experience that a consumer or prospect has with a brand† (Schultz, Tannenbaum, and Lauterborn 1993, p. 1), the goal is to present a message to an audience that is consistent (Duncan 1993) and/or to generate valuable customer information (Roznowski, Reece, and Daugherty 2002; Yarborough 1996). In short, utilization and coordination of various promotion and communication tools is necessary to assure optimal market coverage (Stewart 1996) and to develop a strong marketing program (Nowak and Phelps 1994). Despite its potential contributions, debate still exists regarding the significance of IMC as a practice (e. g. , Cook 2004; Cornelissen and Lock 2000; Gould 2001). Questions pertaining to the prevalence of IMC in the marketplace (Roznowski, Reece, and Daugherty 2002) and regarding its differential applicability across product type (e. g. , Nowak, Cameron, and Delorme 1996) remain. This study was designed to help answer these questions. In recent years, the concept of IMC has made its way into the mainstream of the marketing literature (Duncan and Caywood 1996; Nowak and Phelps 1994; Schultz 2003; Schultz and Kitchen 1997, 2000b; Zahay et al. 2004). This has occurred despite the fact that, in reality, there is no universally agreed upon definition of IMC (e. g. , Cornelissen and Lock 2000; Kliatchko 2005; Schultz and Kitchen 1997; Stewart 1996) and IMC appears to be an evolving concept (Duncan, Schultz, and Patti 2005). While a â€Å"working definition of integrated marketing communication is hard to come by† (Schultz, Tannenbaum, and Lauterborn 1993, p. xv), one simple characterization of the phenomenon poses IMC as the coordination of communication tools for a brand (Krugman et al. 1994). Central to the concept of IMC is the notion that effective communication is accomplished by blending various communication forms–for example, advertising, publicity, sales promotion, and so forth–into a single, seamless entity (Nowak, Cameron, and Delorme 1996). Furthermore, when it is well devised, IMC can generate information that can be used to identify and target different types of consumers with customized communication (Schultz 1997) and, ultimately, help to build a strong relationship with them (Duncan 2002). In a sense, then, IMC involves a process that is circular in nature–a sort of two-way communication between organizations and consumers that gathers and stores responses to communication and uses that information to effectively target consumers in future efforts (Roznowski, Reece, and Daugherty 2002; Schultz, Tannenbaum, and Lauterborn 1993). A review of the phenomenon in practice performed by Nowak and Phelps (1994) uncovered three broad manifestations of integrated marketing communication: IMC as â€Å"integrated communication,† IMC as â€Å"‘one voice’ communication,† and IMC as a â€Å"coordinated marketing-communication campaign. † While the distinction among the three manifestations is sometimes hazy, each one poses a slightly different approach that organizations may take to create messages that are uniform in tone and look (Duncan 1993). The â€Å"integrated communications† approach involves promoting brand image and direct audience behavior simultaneously by coupling devices such as brand advertising and public relations communications with consumer sales promotions and direct response tools within an organization’s marketing-communication materials, particularly advertisements (Peltier, Mueller, and Rosen 1992). For instance, an ad that contains a direct-response tool (e. g. , a coupon), a public relations appeal (e. g. , support of an esteemed social cause), and brand advertising (e. g. depiction and description of the offering) would reflect the integrated communication form of IMC. A key outcome of this approach is the acquisition of consumer information that is captured when consumers respond to direct-response tools, sales promotions, and the like (Nowak and Phelps 1994). The â€Å"one voice† approach reflects a firm’s focus on a single positioning strategy that emphasizes unity among brand/ image advertising, direct-response advertising, public relations, and consumer sales promotions at the outset of a promotional campaign (Reilly 1991; Snyder 1991). In this approach, the position, message, or theme is what ultimately guides an organization’s IMC decisions, which ostensibly could be rendered independently by the firm’s advertising, public relations, and sales promotion agencies (Nowak and Phelps 1994). The third approach, â€Å"coordinated marketing-communication campaigns,† stresses the need to integrate the activities of different marketing-communication disciplines (e. g. , sales promotions, advertising, and public relations) in order to reach multiple audiences with a synergistic effort (Rapp and Collins 1990; Schultz, Tannenbaum, and Lauterborn 1993). The â€Å"coordinated marketing communication† approach differs from the â€Å"one voice† manifestation of IMC in that it does not simply focus on a single brand position; rather, multiple positions are the norm (Nowak and Phelps 1994), with a goal of targeting multiple audiences (Rapp and Collins 1990). A further comparison of the three forms of integrated marketing communication reveals that the â€Å"coordinated marketing-communication campaign† and â€Å"one voice† approaches to IMC involve an organization’s communication activity at a broad level of application, whereas the â€Å"integrated communications† manifestation encompasses a more microlevel application. More precisely, the first two manifestations involve integration across communication campaigns, whereas the latter one entails integration within particular communication devices, such as advertisements. For example, early indications following Super Bowl XL suggested that the ads broadcast during the event were successful not only in terms of their brand advertising, but also in terms of direct response, as evidenced by the increased traffic to the advertisers’ Web sites (Horovitz 2006). Of the three forms of IMC, it is the integrated communications† approach that appears to be the one most often utilized in practice (Phelps, Plumley, and Johnson 1994) and the one that is the focus of this study. One broad goal of our research is to discern how the â€Å"integrated communications† form of IMC is manifested in practice. Integrated Marketing Communication Research While the phenomenon of integrated marketing communications has received widespread attention over the past 15 years, there have been very few empirical investigations of its incidence and application. The scant research findings that are available suggest that IMC is perceived to be valuable by practitioners (Duncan and Everett 1993; Roznowski, Reece, and Daugherty 2002) and that its utilization seems to be increasing. For example, one early study found that approximately two-thirds of consumer product companies employed IMC in some manner (Caywood, Schultz, and Wang 1991), while a later investigation reported that 75% of the organizations surveyed had adopted IMC in one way or another (Phelps, Plumley, and Johnson 1994). A more recent investigation revealed that 95 % of Fortune 500 executives responding to an inquiry indicated that their company used IMC to some degree and that nearly the same percentage was at least somewhat satisfied with its results (Roznowski, Reece, and Daugherty 2002). It bears noting that most of these findings are based on respondents’ perceptions and may not reflect IMC as actually practiced. In general, most of the examination of IMC has focused on its perceived value and beliefs regarding its potential among packaged or durable-goods marketers. By comparison, there is little documentation of the actual existence or prevalence of IMC in these or other market contexts (Nowak, Cameron, and Delorme 1996). The scant published research on the actual practice of integrated marketing communication suggests that organizations involved in green marketing have been slow to adopt IMC principles in their advertising (Carlson et al. 1996). Meanwhile, retail and consumer service organizations appear to use media and message delivery elements associated with integrated approaches, yet lack strong coordination among these IMC components (Nowak, Cameron, and Delorme 1996). In a further examination of IMC across different business firms (i. e. , business-to-business, retailing, services, and consumer product), it was discovered that coordination among IMC components does indeed exist, yet the selection of specific marketing communication activities differs significantly among the business types (McArthur and Griffin 1997). Given the contradictory results and scarce empirical research, there appears to be a need for further examination of IMC and marketers’ activities to plan and execute its implementation (Duncan and Everett 1993; Roznowski, Reece, and Daugherty 2002). Integrated Marketing Communication and Product Type Based on the research results discussed above, IMC appears to be a practice that is used across business contexts, but in different ways (e. g. , McArthur and Griffin 1997; Nowak, Cameron, and Delorme 1996). McArthur and Griffin observe, â€Å"different product-market situations demand different communication tools and techniques† (1997, p. 5). Hence, it is not surprising that a study of media usage within IMC programs revealed differential emphasis on some media when comparing services and retailing firms (Nowak, Cameron, and Delorme 1996) or comparing across services, retailing, business-to-business, and consumer product organizations (McArthur and Griffin 1997). There is even some indication that consumer product firms lag behind others in terms of the degree of attention they accord to IMC (McArthur and Griffin 1997). In addition, and as suggested by Duncan (2005), IMC may be particularly relevant within the services sector. Taken as a whole, these findings suggest that the nature of the product that an organization offers may affect the emphasis it places on IMC and its utilization of different communication materials. Further supporting the notion that the nature of the promoted product may be related to the adoption of IMC is a body of literature that indicates that the advertising of services differs substantively from the advertising of physical goods in several ways (e. g. , George and Berry 1981; Grove, Pickett, and Laband 1995; Legg and Baker 1987; Mittal 1999; Shostack 1977; Stafford and Day 1995). For example, since services are essentially performances (Gronroos 1990; Grove and Fisk 1983) and not things that can be displayed (e. g. , insurance, health care, an airline flight), it is difficult for organizations to communicate about them and for customers to grasp what it is they are likely to receive (Lovelock and Wirtz 2004; Shostack 1977; Zeithaml 1981). Many years ago, in her seminal paper establishing the nature of service products, Shostack (1977) stressed that marketers must strive to â€Å"integrate† evidence of service offerings to compensate for their innate intangibility. She argued that such an effort should involve controlling a broad range of potential clues to foster a concrete, â€Å"total impression† of the service. Essentially, that effort entails coordinating various communicative devices associated with a service and its delivery, including the content of service advertising. George and Berry (1981) similarly argue for the importance of presenting a uniform message as one of the six guidelines for advertising a service. From their viewpoint, â€Å"advertising continuity,† that is, continually using distinctive symbols, formats, and/or themes can reinforce a service’s image and differentiate it from the competition. Ostensibly, the creation of a consistent and uniform perception of the service product might also be accomplished as one outcome of effective integrated marketing communications. Yet in a comprehensive overview of the services advertising literature several years ago, Tripp (1997) identified IMC as one of several phenomena related to service advertising’s message structure and execution that needed further study. A recent examination of advertisements across various categories of services found a high incidence of IMC portrayed within the ads (i. e. , over 60% of the ads reflected IMC), yet argued that there was room for improvement in terms of the degree of integration that was present (Grove, Carlson, and Dorsch 2002). However, a comparison of advertisements for goods versus services with respect to incidence and character of IMC has yet to be performed, despite the potential applicability of IMC in the area of services promotion (Duncan 2005). How to cite Integrated Marketing Communication, Essay examples

Legislative Process Essay Research Paper free essay sample

Legislative Process Essay, Research Paper # 8220 ; All Legislative Powers herein granted shall be vested in a Congress of the United States, which shall dwell of a Senate and House of Representatives. # 8221 ; ( Article I, Section 1, of the United States Constitution ) The main map of Congress is the devising of Torahs. Any Member in the House of Representatives may present a measure at any clip while the House is in session by merely puting it in the # 8220 ; hopper # 8221 ; provided for the intent at the side of the Clerk # 8217 ; s desk in the House Chamber. The patron # 8217 ; s signature must look on the measure. A public measure may hold an limitless figure of co-sponsoring Members. The measure is assigned its legislative figure by the Clerk and referred to the appropriate commission by the Speaker, with the aid of the Parliamentarian. The measure is so printed in its introduced signifier. An of import stage of the legislative procedure is the action taken by commissions. It is during commission action that the most intense consideration is given to the proposed steps ; this is besides the clip when the people are given their chance to be heard. Each piece of statute law is referred to the commission that has legal power over the country affected by the step. Normally the first measure in this procedure is a public hearing, where the commission members hear informants stand foring assorted point of views on the step. Each commission makes public the day of the month, topographic point and topic of any hearing it conducts. A transcript of the testimony taken at a hearing is made available for review in the commission office, and often the complete transcript is printed and distributed by the commission. After hearings are completed, the measure is considered in a session that is popularly known as the # 8220 ; mark-up # 8221 ; session. Members of the commission study the point of views presented in item. Amendments may be offered to the measure, and the commission members vote to accept or reject these alterations. t the decision of deliberation, a ballot of commission or subcommittee Members is taken to find what action to take on the step. It can be reported, with or without amendment, or tabled, which means no farther action on it will happen. If the commission has approved extended amendments, they may make up ones mind to describe a new measure integrating all the amendments. This procedure can take topographic point at either the subcommittee degree or the full commission degree, or at both. t the decision of deliberation, a ballot of commission or subcommittee Members is taken to find what action to take on the step. It can be reported, with or without amendment, or tabled, which means no farther action on it will happen. If the commission has approved extended amendments, they may decide to report a new bill incorporating all the amendments. This report describes the purpose and scope of the measure and the reasons for recommended approval. Consideration of a measure by the full House can be a simple or very complex operation. In general a measure is ready for consideration by the full House after it has been reported by a committee. Under certain circumstances, it may be brought to the Floor directly. The consideration of a measure may be governed by a â€Å"rule.† A rule is itself a simple resolution, which must be passed by the House, that sets out the particulars of debate for a specific bill how much time will allowed for debate, whether amendments can be offered, and other matters. Debate time for a measure is normally divided between proponents and opponents. Each side yields time to those Members who wish to speak on the bill. When amendments are offered, these are also debated and voted upon After all debate is concluded and amendmen ts decided upon, the House is ready to vote on final passage. In some cases, a vote to â€Å"recommit† the bill to committee is requested. This is usually an effort by opponents to change some portion or table the measure. If the attempt to recommit fails, a vote on final passage is ordered. After a measure passes in the House, it goes to the Senate for consideration. A bill must pass both bodies in the same form before it can be presented to the President for signature into law. If the Senate changes the language of the measure, it must return to the House for concurrence or additional changes. This back-and-forth negotiation may occur on the House floor, with the House accepting or rejecting Senate amendments or complete Senate text. Often a conference committee will be appointed with both House and Senate members. This group will resolve the differences in committee and report the identical measure back to both bodies for a vote. Conference committees also issue reports ou tlining the final version of the bill. Votes on final passage, as well as all other votes in the House, may be taken by the electronic voting system which registers each individual Member’s response. These votes are referred to as Yea/Nay votes or recorded votes, and are available in House Votes by Bill number, roll call vote number or words describing the reason for the vote. Votes in the House may also be by voice vote, and no record of individual responses is available. After a measure has been passed in identical form by both the House and Senate, it is considered â€Å"enrolled.† It is sent to the President who may sign the measure into law, veto it and return it to Congress, let it become law without signature, or at the end of a session, pocket-veto it.

The Goal free essay sample

Do you think that this is an operational methodology or a philosophy? Please explain. The Goal is a management-oriented novel that focuses on the concepts of systems management. The fictional novel focuses around Alex Rogo and the problems in his production plant. The plant is constantly behind schedule and unprofitable. Alex is given three months to turn things around or the plant will be shut down. The Goal introduces the â€Å"Theory of Constraints (TOC)† which is an overall management philosophy that adopts the idiom â€Å"A chain is no stronger than its weakest link†. This emphasizes how organizations and processes are vulnerable because that weakest link can always adversely impact and damage the company. The â€Å"goal† is to make money and anything that assists in doing this is productive, while anything that hinders this is a bottleneck. The Goal goes on to identify bottlenecks (constraints) in the manufacturing process and how identifying them helps reduce impact and allows for controlling the flow of materials. We will write a custom essay sample on The Goal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the main emphasis points throughout is the communication element. Whenever a problem arises the team discusses the problem amongst themselves to find a solution. The discussion process uses five steps to solve any problem: 1. Identify the system’s constraint 2. Decide how to exploit the system’s constraint 3. Subordinate everything else to the prior decisions 4. Elevate the system’s constraint 5. If, in the prior steps, the constraint has been broken, go back to step one. The line between an operational methodology and a philosophy in my opinion is not clear cut black and white. An operational methodology in certain instances can be well defined. Let’s start with a simple example of putting a computer together. The steps could be: †¢ Installing a motherboard †¢ Installing the Processor †¢ Installing the CPU Cooler †¢ †¦.. While not all computers contain the same parts or pieces, from an abstract layer all computers do require a standard set of pieces to run. This high level standard could be the operational methodology for assembling a PC. It would be tough to argue that this is a philosophy. Now if we are to get into more detail and begin discussing processor optimization, this could blur the lines of operational vs philosophy based on proven facts and research. The actual definition of philosophy as stated by Google is â€Å"A set of views and theories of a particular philosopher concerning such study or an aspect of it†. With that being said I do feel that The Goal is abstract enough to be considered an operational methodology. The thesis of The Goal is that the goal of an organization is to increase throughput while simultaneously reducing both inventory and operating expense. That statement can be applied to all businesses. All organizations have some constraints or bottlenecks. Lack of resources and/or resource allocation is one of the most common and challenging constraints organizations face. A good attempt to try and counter argue The Goal would be to look at one of the world’s most profitable companies in Apple. An initial thought might be what possible constraints could such a large and profitable company have. Apple recently set the records for the most valuable company in history with a net worth of $624 billion. However, this has not come without restraints or bottlenecks in the process. One of the major issues Apple has had for a while is in the manufacturing process. At multiple points in time Apple was having difficulties manufacturing enough iPhones to meet the demand. This of course was a constraint on the system and on the bottom line. More recently, Apple has come under fire about its worker treatment in some of its manufacturing plants in China. These constraints have major impacts on the business and Apple is constantly making an effort to identify them and streamline the process. If we can apply The Goal to the world’s most profitable company it seems safe to say that other companies in some shape or form will fall under this umbrella as well. [pic] Fig 1. 0 How to apply Constraint Management to a Production Facility? How about to a Bank? Assume that we can apply constraint management! A production facility seems like the classical example in terms of analyzing the Theory of Constraints. As time has evolved production facilities have become larger, more complicated and depend on technology more than ever. With that said, even the most advanced of processes have at least one constraint (Theory of Constraints principle) and that constraint must be properly managed. Following the 5 step process the first thing we need to do is identify the issues/constraints in the system. This is quite broad and can cover anything from issues with human capital down to bottlenecks in the shipping process. To correctly identify the issue or issues that are holding the facility back, the identification process must be extremely detail-oriented and thorough in the discovery process. Without this full scope analysis simple errors can occur which in turn will lead to unexpected or undesired results. The next steps would be to exploit and subordinate. Once we actually identify the constraint we have to turn the focus to how to get more production within our current capacity limitations. We have to be extremely careful when doing this as exploiting the constraint does not always ensure output on the other end. In today’s day and age one of the most important factors to look at is the technology behind the processes. The key question here in production facility is are we using the technology in our process flow to a maximum capacity. Can we revise our business process with the help of technology to maximize our output? Keep in mind, human capital can be considered part of the process inclusive of technology. A perfect case study in terms of identifying constraints from a broad (internet) perspective is seen in the world’s largest online retailer in Amazon. Amazon started as an online bookstore in 1994. Amazon soon exploited not only a constraint in their own company, but a constraint in sales as a whole. Amazon soon expanded from selling only books to selling electronics, dvds, cds, and the list continued to expand. By creating a one stop shop where a user can buy anything, they found a need in the market and created a monopoly. Studying Amazon’s warehousing and shipping practices further emphasizes their efficiency, but we will leave that detailed discussion for another time. In terms of applying constraint management to a bank, the first steps in a normal climate would to be to identify which department or area has the weakest link. However, the economy has recently gone through some of the toughest times in history and the landscape has changed significantly. Without understanding the climate and market we are currently in, we are bound to get erroneous results from our analysis phase. With the changing landscape also comes changing laws. Many of the fees that banks were once able to assess without monitoring have now been eliminated. This brings to light a major constraint in generating revenue. Banks now have to be more creative in how to generate the lost revenue from the elimination of many fees and interest rate hikes. Once again technology can be the focal point here. In the case of banks which store an abundance of data, technology can really help or hinder revenue generation. From the top down, the use of analyzing data through current technologies can help identify trends and opportunities that exist for optimization. This can be seen through investment opportunities, mortgage rate optimization and even SLA (Service Level Agreement) timeframes. Can we detect bottlenecks? When†¦ Yes †¦ and†¦ When †¦ Not? Explain this. When JIT is better than the Goal? A bottleneck in a process occurs when input comes in faster than the next step can use it to create output. Detecting these bottlenecks however can be very difficult.. When dealing with bottlenecks in a production line, the problem magnifies. The cause can be due to random events (random machine failure) or other changes. A random event failure example in the IT world is a â€Å"system out of memory exception†. This error is known to be a huge constraint at random times in overused systems. The issue with this error is that it happens at random times and thus reproducing can be almost impossible. Before finding the bottleneck the first thing you must do is define the goal of the system you are working on. Simply put, you can’t find the bottleneck if you have no end goal in sight. For most production operations this would be to make money. There are two main types of bottlenecks: [6] 1. Short-term bottlenecks  Ã¢â‚¬â€œ These are caused by temporary problems. A good example is when key team members become ill or go on vacation. No one else is qualified to take over their projects, which causes a backlog in their work until they return. 2. Long-term bottlenecks  Ã¢â‚¬â€œ These occur all the time. An example would be when a companys month-end reporting process is delayed every month, because one person has to complete a series of time-consuming tasks – and he cant even start until he has the final month-end figures. Identifinyg bottlenecks in production are normally easier to find than in a business process. In the production line you can identify which point has the most pile up or which process is taking the longest and pinpoint that process. However, in a business process there are many other factors to consider. As an example let’s consider a director at a software development team. The irector oversees the whole team and is trying to identify what bottlenecks occur in the development process. Let’s assume the team is made of four people. Three of the members are extremely talented however the fourth team member is not pulling his/her weight. You would assume this would come to light but what if the other team members constantly cover for the fourth member and pick up his slack. The work gets done, however production could be much higher if the fourth member was replaced with a more talented member. This bottleneck would be a tough one to detect and may go undetected for a long amount of time. For reasons like this, bottlenecks in a business processes can be very difficult to detect. The Just in Time philosophy is a stagey aimed at improving a business’s ROI by reducing in-process inventory and associated carrying costs. The JIT philosophy evolved out of the production lines of Toyota and Toyota became a competitive threat to the US in the automotive industry. [pic] Fig 2. 0 Just in Time model JIT/lean manufacturing is well suited to repetitive environments such as those for producing automobiles and consumer electronics; however, it is not a panacea for all production companies. 7] JIT is not well suited to the assembly or fabrication firms and also for small batch or job shop operations,. While the Goal focuses on defining the weakest link, JIT concentrates on inventory reduction and exposure of waste. In terms of a business process where human resources are part of the process there could be a common ground between the two theories. Again, consider a process where the weakest link is a team member. In this sense that team member unfortunately could be seen as the â€Å"waste† in that process. With that said it The Goal and TOC have significant contributions in sales, marketing and product development just to name a few. JIT has had a huge impact on other industries such as oil, which is almost purely supply and demand driven. Based on your Recipe (Question 2). Develop a plan to apply theory of constraints to the business case: â€Å"Paediatric Orthopaedic Clinic at the Childrens Hospital of Western Ontario†. By the way where is the Bottleneck in the case study! (to be uploaded – webcourses ucf – on September 7, 2012) The case study makes note of the surveys the customers were given which were written forms that 218 patients filled out. Based on those surveys key data points were introduced. To analyze utilization rates for job functions we divided the hours spent on the process by the total hours available for work from that worker. (Figure 3. 0) [pic] Fig 3. 0 Utilization Rates Going back to our main focus from question #2 in terms of technology, the case study does not give details in terms of the technology systems it uses or whether each department is using the same system. I think this would be an interesting aspect to look at. We are focusing on the process, but we not know the system dynamics behind this. Some interesting questions to ask which are not mentioned: †¢ Do the different departments have effective communication with each other through software? †¢ Are the notes being recorded and shared across all departments? †¢ What are some of the manual processes/ constraints that software could possible help expedite One of the biggest patient complaining points was that of losing money by missing work to take their child to the hospital. A simple but effective solution for that could be to change the hours of operation to either open very early or close very late so the adults can go during their off work hours. Purchasing additional equipment could also help if the clinic’s research shows that the lack of equipment is a constraint. Lastly, the bottlenecks in the process seem to revolve around the analysis of the wait times and the utilization rates. In The Radiology department the patient wait time at 58 minutes is almost double of any other wait time.

How to Apologize and Say Im Sorry In German

How to Apologize and Say I'm Sorry In German You are likely to make either cultural mistakes or miscommunicate your intentions as a student of the German language, especially if you are traveling through German-speaking countries. Therefore, on your long list of vocabulary essentials to master when studying the language, be sure to include German expressions of forgiveness and excusing yourself. When deciding what expression to use after youve made a mistake or misstated something, err on the side of excusing yourself too much rather than not enough. Just hope you don’t have to use the following expressions too often- but if you do, learn which expression or phrase is correct. Excusing Yourself When you need to say excuse me, the German language provides several ways to make the request. In the examples in this and the subsequent sections, the German expression is listed on the left, with the English translation on the right, followed by a brief explanation of the social context where needed. Entschuldigung Excuse me. (such as when you want to pass by)Entschuldigen Sie bitte/ Entschuldige (casual)   Excuse meEntschuldigen Sie bitte meine Fehler.   Excuse my mistakes.Entschuldigen Sie/ Entschuldige, dass... Excuse me that / Sorry that...Entschuldigen Sie bitte, dass ich Sie stà ¶re.   Excuse me for disturbing you.Entschuldige bitte, dass ich es vergessen habe.   Sorry for forgetting. Saying Sorry for a Mishap There are two ways to say that you are sorry for a small mishap or mistake, as shown in this example: Entschuldigung / Ich bitte Sie / dich um Entschuldigung   Sorry / Please excuse me. To Ask for Forgiveness There are also several ways to ask for forgiveness in German: Jemanden um Verzeihung bitten   To ask somebody for forgivenessIch bitte Sie / dich um Verzeihung.   I ask you for forgiveness.Kà ¶nnen / Kannst Sie / du mir diese Dummheiten verzeihen? Can you forgive my foolishness?Das habe ich nicht so gemeint.   I didn’t mean it that way.Das war doch nicht so gemeint.   It wasn’t meant in that way.Das war nicht mein Ernst I wasn’t serious. Note how the last three examples do not even include the word forgive or excuse. Instead, you are essentially asking for forgiveness by making a statement indicating that you were not serious or that the intended meaning of your action or statement was misunderstood. To Regret Something German offers some colorful ways to say that you regret taking a certain action or making a particular statement. Etwas bedauern   regret somethingIch bedauere sehr, dass ich sie nicht eingeladen habe I regret not having invited her.Es tut mir Leid I am sorry.Es tut mir Leid, dass ich ihr nichts geschenkt habe I regret not having given her a present.Leider habe ich keine Zeit dafà ¼r. Unfortunately, I do not have any time for that.Es ist schade, dass er nicht hier ist. It’s too bad that he is not here.Schade! Too bad! (or Pity!) Note how in the last example, using a phrase like Too bad! in English would be considered a social faux pas as if you were saying Tough luck! in a pejorative manner. But, the phrase in German does, indeed, indicate that you are being contrite and asking for forgiveness for your transgression, whatever it may be.

Detecting Signs of E.T.

Detecting Signs of E.T. From time to time, the news media falls in love with stories about how aliens have been found. From the detection of a possible signal from a distant civilization to tales of an alien megastructure around a star observed by the Kepler Space Telescope to the story of the WOW! signal detected in 1977 by an astronomer at Ohio State University, any time theres a hint of a puzzling discovery in astronomy, we see breathless headlines that aliens have been found.   In point of fact, there hasnt been an alien civilization found...yet. But, astronomers keep looking! Finding Something Weird In late summer 2016, astronomers picked up what seemed like a signal from a distant sun-like star called HD 164595. Preliminary searches using the Allen Telescope Array in California showed that the signal picked up by a Russian telescope was not likely from an alien civilization. However, more telescopes will check out the signal to understand what it is and what could be making it. For   now, however, its problem not little green aliens sending us a howdy.   Another star, called KIC 8462852, was observed by Kepler for more than four years. It appears to have a variability in its brightness. That is, the light we perceive coming from this F-type star dims periodically. Its not a regular period of time, so its probably not caused by an orbiting planet. Such planet-caused dimmings are called transits. Kepler has cataloged many stars using the transit method and found thousands of planets this way. But, the dimming of KIC 8462852 was just too irregular. While astronomers and observers worked on cataloging its dimmings, they also talked to an astronomer who had been thinking hard about what we might see if a distant star had planets with life on them. And, in particular, if that life was technologically able to build superstructures around their star to harvest its light (for example).    What Could it Be? If a big structure orbited a star, it could cause the variability in the stars brightness to be irregular or even random-seeming. Of course, there are some caveats with this idea. First, distance is a problem. Even a fairly large structure would be difficult to detect from Earth, even with very strong detectors. Second, the star itself could have some strange variable pattern, and astronomers would need to observe it for longer periods of time to figure out what it is. Third, stars with dust clouds around them can also have fairly large planetary structures forming. Those planetesimals could also cause irregular brightness dips in the starlight we detect from Earth, especially if they were orbiting at staggered distances. Finally, catastrophic collisions between clumps of material around a star could deliver huge groups of objects such as cometary nuclei in orbit around the star. Those could also affected the perceived brightness of the star.   The Simple Truth In science, theres a rule that we follow called Occams Razor - it means, essentially, for any given event or object you observe, generally the most plausible explanation is the simplest one.   In this case, stars with clumps of dust, planetesimals, or roving exo-comets are more likely than aliens. Thats because stars FORM in cloud of gas and dust, and younger stars still have material around them left over from the formation of their planets. KIC 8462852 could be in in a planet-forming stage, consistent with its age and mass (its about 1.4 times the mass of the Sun and a bit younger than our star). So, the simplest explanation here is NOT an alien megacomplex, but swarms of comets.   The Search Protocol The search for extrasolar planets has always been a prelude to a search for life elsewhere in the universe. Each star and planet system discovered to have worlds has to be examined carefully so that astronomers understand its inventory of planets, moons, rings, asteroids, and comets. Once thats done, the next step is to figure out if the worlds are friendly to life -- that is, are they habitable? They do this by trying to understand if the world has an atmosphere, where it is in its orbit around the star, and what its evolutionary state might be.   So far, none have been found hospitable. But, theyll be found. Odds are, there is intelligent life elsewere in the universe. Eventually, we will detect it - or it will find us. In the meantime, astronomers on Earth continue to search for habitable planets around likely stars. The more they study, they more theyll be ready to recognize lifes effects elsewhere.

Bioreactor Landfill versus Traditional Landfill Essay

Bioreactor Landfill versus Traditional Landfill - Essay Example Waste degradation is achievable through aeration and addition of liquid to the disposed waste material to increase the rate of microbial processes. As a result, there is an increase in the activity of bacteria and consequential increase in the decomposition rate. The method is an improved â€Å"dry tomb† approach used by ancient municipalities (the United States Environmental Protection Agency). Bioreactor landfills are multi-design and correspond with the operational approach used (the United States Environmental Protection Agency). There are different types of bioreactor landfills in the contemporary society. As a result, several characteristics of bioreactor landfills are dependent on configuration type. Bioreactor landfills are classified according to the method of waste degradation used. Aerobic bioreactor landfill involves extraction of material from the bottom layer. It then moves to the liquid storage tanks through pipes and goes back to the landfill in a controlled and highly efficient process. The injection of air aids the bacteria activity on the waste (Hill 340). The aeration is achievable using horizontal and vertical wells where the air is piped through. The process stimulates aerobic activity and a consequential stabilization of waste. As a result, the process triggers the rate of decomposition. Anaerobic bioreactor landfill achieves waste stabilization by the addition of moisture into the waste material through repeated leachate circulation. The process achieves and maintains optimum moisture level (Hill 340). The process is anaerobic and biodegradation is done in absence of oxygen. Landfill gas is chemically known as methane is produced in the process. It is safely trapped to prevent greenhouse effect. The gas is used in energy projects. Hybrid bioreactor landfill increases waste degradation using aerobic-anaerobic treatment processes.  

RM Assessment 1 - Critical Revise (marketing) Essay

RM Assessment 1 - Critical Revise (marketing) - Essay Example This report critically reviews the Bansal and Voyer article. The current trend in WOM advertising and marketing includes ethically questionable tactics such as viral videos, guerrilla marketing and paid endorsements of email or Facebook friends and family, or celebrity pages. Litven, etal proposed this modern definition, â€Å"WOM is the communication between consumers about a product, service, or a company in which the sources are considered independent of commercial influence†. (2005) This statement implies the perceived independence is actually more important than the actual independence. The Litven, etal. Article considers travel and hospitality business and the attempt to capture positive WOM. Since many people consider travel risky in terms of settling onto a poor choice of destination or accommodation, travelers seek WOM advice from prior journeys. The internet has become a resource for destination information, some independent, some apparently independent. Email, websites and blogs are asynchronous communications that control the outgoing message. The travel industry as well as other high risk applications should indulge in this form of WOM. Pictures still tell a story better than words, and corporate WOM marketing should include photographic evidence, especially to combat negative WOM. The Lee, etal. article quantifies the effects of WOM on business bottom lines. This study demonstrates the long-term lifetime value of WOM as opposed to indirect marketing. WOM is shown to create a definite value. (2006) The Villanueva, etal study relates closely to the Lee article; however, Villanueva looks at acquisition costs and equity return of building clientele by mass marketing and WOM. WOM proves to be more cost effective, although slower, than mass marketing because WOM provides the best clientele. Long-term customers come from WOM whereas one time customers, the wrong customers, come from mass marketing efforts. (2006) A number of features of the

Pure Cultures Lab Essay Example for Free

Pure Cultures Lab Essay Introduction : Pure cultures are made of only one type of organisms and can be used to study their properties. A method used to isolate pure cultures is making a steak-plate, which is a dilution process in which culture is spread over an agar plate in a certain manner. Using a loop rod, culture was taken from the tube and dragged across area 1 several time,of the agar. The agar was then turned 90Â º, and the loop was flamed and cooled. Taking some culture from area 1, it was dragged over area two,and the same steps were done for areas 3 and 4. Another technique used was spread-plate, where the same culture is spread over the agar plate using a sterile L-shaped bent glass rod. The rod was dipped in 95% ethyl alcohol and flamed to sterlize. The nutrient agar was then placed on the plate, and spread with rod. An environmental plate was used to test the cultures of a random object, in our experiment, it was the ocular lens of a microscope. A cotton swab was dipped into sterile water, and a random item of our choice was swabbed. After mixing the swab back in the water, the contaminated water was applied to a spread plate. Results: See attached Discussion: All the plates were successful is isolating the pure cultures except the environmental. The reason for this may have been that there was no bacteria, due to the fact they had been recently cleaned. The slant agars were able to pick up on the bacteria to show the growth. The vial that had bright yellow bacteria growing was M.leuteus, showing the successful isolation and identification. Other vials that had M.Letues and S.marcescenes had a very slight shade of bacteria growth. Questions: 1. No because a when a broth culture is used, it has not been inoculated from a pure culture, the only way would be to use a streaking method or spread plate. A mix culture slant is hard to isolate, because bacteria is clumped together, getting a single colony is difficult. These may cause contamination to the bacteria during the inoculation period. 2. If there was more culture in quadrant 4 than 3, it is due to the loop being dragged back into quadrant 1. The nutrient agar that was in 1 came back to 4, and showed more culture.

Education and Social Unrest Essay example -- Educational Educating Ess

Education and Social Unrest Introduction Society has long expressed its frustration in forms of visual protest, the most basic being deviant crimes and violent acts against others. This action is a way to draw attention of others as well as vent aggressions. This violence is often found in lower social groups as they feel the burden of financial problems and a lack of social mobility. It has become a growing epidemic in America; the growth of poverty stricken neighborhoods is now at an all time high. Since 1970 the population of high-poverty tracts (with poverty rates of 40 percent or more) has increased from 4.1 to 8.0 million (Ludwig 147). These growths have increased the size and number of struggling communities in urban areas. These areas have many problems that must be addressed involving youth related problems. The adolescents that grow in these areas do not receive the proper tools needed to achieve social mobility and so are left in a vicious circle of poverty. This loss of hope and desire for change leads t oo many social problems the major one being youth violence Over one-half (53%) of the respondents [adolescent males in high-poverty communities] have been in at least one type of violent behavior in the past year, and almost one-quarter have engaged in repeated hitting of family members or acquaintances. Once in four (23%) have been involved in at least one type of serious predatory violence, including carrying a hidden weapon, gang fighting, use of strong arm methods, or assault. (Saner 97) These youths need a way to escape this circle of poverty. To overcome the social limitations placed on this community of people it is crucial that they are offered every tool that can help them succeed. This... ...ensah, Addae. Africa News Service. â€Å"Male Dropouts Go Into Crime.† p1008290u0298. Oct 17, 2001 Brooks-Gunn, Jeane, Greg J. Duncan, and Lawence Aber. 1997a. Neighborhood Poverty, Volume I: Context and Consequences for Children. Russell Sage Foundation. Lewis, Oscar. On Understanding Poverty: Perspectives from the Social Sciences. â€Å"The Culture of Poverty.† Pg. 187-200. Basic Books, 1968. Greene, Jay P.; Winters, Marcus A. When Schools Compete: The Effect of Vouchers on Florida Public School Achievement. New York, Center for Civic Innovation. 2003. Meeks, Loretta F., Wendell A Meeks, and Claudia A. Warren. Racial Desegreration: Magnet Schools, Vouchers, Privitization, and Home Schooling. Chicago, University of Illinois. 2000. Ludwig, Jens, Helen F Ladd, Greg J. Duncan. Urban Povert and Educational Outcomes. Raleigh, Duke University. 2001

Personal philosophy of success Essay

I think a personal philosophy of success should be a hope or dream to both people who want to achieve a dream in the future and to people who hasn’t achieved their dream in life. For instance, someone has many degrees of higher education; but has the need to want a higher degree; so his/her philosophy of success would be to get a senior degree. Another example would be someone who doesn’t have anything in life; but want to achieve a dream to make his/her life worthy; so his/her philosophy would be to earn a dream that he/she has been yearning. I would be one of those people who have a diploma; but want to achieve a superior degree. As I quote from Albert Einstein â€Å"The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, they have been Truth, Goodness, and Beauty. . . . The ordinary objects of human endeavor — property, outward success, luxury — have always seemed to me contemptible.† see more:philosophy of life examples This quote makes me think of my background, where I came from, how far I’ve come, and looking back at all the people who have supported me in life. My personal philosophy of success would be to achieve my personal dream as a doctor. I have had the dream of one day becoming a doctor since the death of my grandparents and the people around me that are sick, dying, and in need of medical care. I always wanted to be the person who saves another life. I want to be an example for my peers, my children, and children peers. I want to be someone that both my generation and the generation that follows to respects, honor and follow not only in my footsteps; but in other honorable wonderful successful individuals who make something of themselves. I am strongly willing to bring forth my dream by preventing and stopping anything that comes in the direction of my path to success. For example: drugs, alcohol, and peer pressure. I think those three things will not prevent me from not achieving my goals if I wasn’t as strong as I am today. My most personal philosophy that I will keep with me until the day I die and I rest in piece is a quote from my mother â€Å"success is something anyone can do especially if a person loves something he/she do such as a career, something he/she wants to achieve such as degrees, that person should make something of his/her self and/or life, that person should go for it and take a shot towards that dream or goal because if that person doesn’t go for it now that person will regret some decision made towards life. If a person does go for that dream the person will definitely be successful and he/she won’t regret  anything in life. He/she will be a happy person.† Retaining that information in my mind has certainly made me a better person and has helped me overcome all of my obstacles.

Process Design Matrix and Summary Essay

Mattress Express is in the service of delivering mattresses is available to the customers. The company strategy for deliveries is to be able to deliver mattresses in both a reasonable on timely manner and to the consumer’s home. The delivery cost is $49.99 and includes delivery, set up, and removal of the customer’s old mattress set. Mattress Express has a centralized warehouse that is strategically located in order to best service the surrounding community. The warehouse feeds five stores and houses the inventory for each of the locations. The warehouse also has a showroom attached which makes it easily one of the largest Mattress Express locations Mattress express offers a five day delivery schedule. The deliveries are handled by the warehouse manager. All deliveries are separated into time frames which are then designated into particular areas and group to gather for the most efficient routing. Mattress Express inventory levels are kept to a minimum as the company operates on cash only. Inventory levels fluctuate up and down as cash flow increases via the trends in business. All inventory is stored at the centralized warehouse and deliveries are operated from this location as well. PRODUCT Tempur-pedic is a product that is a standalone within the mattress industry. The company strategy is to build the most highly recommended bed in America. They also wish to sell direct to the consumer as well as through a series of retail partners. Another important aspect of their strategy is to excel as a marketing firm. Tempur-pedic has a total of three factories. The factories are located in Lexington Kentucky, Duffield Virginia, and a European facility in Denmark. Each factory produces Tempur-pedic products and  distributes to regional distribution centers. Tempur-pedic is of the utmost superior quality and craftsmanship. To ensure the quality level of the products one out of every four mattresses is tested. In addition to testing mattresses frequently the product integrity margins are also how to extremely precise standards. This ensures that all to review the customers are experiencing the highest level of quality possible.

Religion Essays - Jerusalem District, Jerusalem Governorate

Religion Essays - Jerusalem District, Jerusalem Governorate Religion People may have different views about a belief or religion, but often both sides see a place of importance to them in the same way. Jerusalem has a religious importance for three religions. For Christians, the city is the site of many of the events in the life of Jesus Christ. For Jews, Jerusalem is the focus of their religious longing, the site of their ancient Temple, and their historical capital. For Muslims the city is their third holiest as the site from which Muhammad is said to have risen to heaven, and the site of important mosques. As a pilgrimage for three world religions Jerusalem is considered to be the holy city. The importance of Jerusalem to Jews stretches back about five thousand years. About 2500 B.C.E., the Canaanites inhabited the city, later Jerusalem became a Jebusite citadel. When David captured the city in 1000 B.C.E., the Jebusites were absorbed into the Jewish people. David made Jerusalem the capital of his kingdom, and Solomon built the first Temple to house the Ark of the Covenant. ( Elon, 1989, p.89) Because of David making Jerusalem the capital of their kingdom and Solomon building the first Temple located in Jerusalem, which is important to Jews because it housed the Ark of the Covenant which Jews see as important to them because it is a symbol of their freedom from slavery and the Covenant God made with Moses, and allowed Jews to establish their promised land. Jerusalem is considered by Jews as their holiest city. In 586 B.C.E., the Babylonian, Nebuchadnezzar II destroyed Jerusalem and the Temple and exiled the Jews to Babylonia. Fifty years later in 537 B.C.E! ., Cyrus the Great of Persia conquered Babylonia and permitted the Jews to return to Jerusalem and rebuild their Temple. ( Safdie, 1990, p.107) Jerusalem is the holiest city for Jews because their Temple, their place of worship was placed here until it was destroyed. Again when they were allowed to rebuild the Temple in Jerusalem they obviously had a religious attachment to this city and that is why today it remains a holy pilgrimage for Jews. Persia held Jerusalem until 333 B.C.E., when Alexander the Great added Palestine to his empire. About 198 B.C.E, king Antiochus III conquered Judea of which Jerusalem was a part, making it a tributary to Syria. The Jews later revolted under the leadership of Maccabees and defeated the Syrians. The Temple was reconverted in 165 B.C.E., and the Maccabean dynasty ruled until Rome took the city in 63 B.C.E. The Romans set up a local dynasty, the house of Herod, to rule most of Palestine. Herod the Great rebuilt much of Jerusalem, including the Temple. While suppressing a major Jewish revolt, the Romans destroyed the second Temple in 70 C.E. In 135 C.E., after the failure of! the Bar Kochba revolt, Jews were banished from Jerusalem. ( Thubron, 1987, p.45) Bar Kochba, also known as Simeon ben Koseva was the leader of the Jewish rebellion against Rome to regain their holy city, Jerusalem. After a lengthy and heroic defence, the rebellion failed, fifty fortresses and a thousand villages were destroyed. The Jews fought hard to get back control of this city which must be of great importance to them or they would not put up such a fight. It was during the period of David?s kingship that the city of Jerusalem became the centre of Israelite government and religion. Until David?s reign, Jerusalem was held by the Jebusites, a people from Canaan. Over time, especially as the monarchy declined, Jerusalem became the symbol of God?s promise to Israel and the centre for Israel?s hope for the future. ( Peters, 1987, p. 135) This shows how important the city of Jerusalem is to the Jewish religion and to their existence. The importance of Jerusalem to the religion of Judaism is quite evident, in addition to Judaism! , Christianity also sees Jerusalem as a holy pilgrimage for their religion. Jerusalem for Christians is the site of many of the events in the life of Jesus Christ, who is the Messiah for the Christian religion. From the early fourth century, when Christianity became legal in the Roman empire, Jerusalem developed as a centre of Christian

All the SAT Idioms You Need Complete List

All the SAT Idioms You Need Complete List SAT / ACT Prep Online Guides and Tips Idiom questions on the SAT are different than most of the other grammar questions. Why? Idiom questions can't be figured out by applying a specific rule. You have to rely on your general knowledge of English and your familiarity with certain phrases. Because you’re likely to encounter a couple of idiom questions on the SAT Writing and Language subsection, I’ll provide you with some information about idioms that should help you raise your SAT score. In this post, I’ll do the following: Explain the concept of an idiom. Detail the most common type of idiom questions on the SAT Writing and Language subsection. Offer strategies to help you identify and correctly answer idiom questions. Give a thorough SAT idiom list to help guide your studying. Provide you with practice questions to test you on what you’ve learned. What Is an Idiom? Idioms are phrases or expressions that do not conform to simple rules. Each idiom, by definition, is unique. Most people think of idioms as expressions that often have figurative meanings different from their literal meanings. Examples of this type of idiom include "at the drop of the hat," "beat around the bush," and "in over (one's) head." However, the SAT does not test you on these colloquial expressions. SAT Writing and Language idiom questions will test you on different types of idioms. How Are Idioms Tested in SAT Writing and Language? While the SAT does not test you on the figurative expressions I referenced above, the SAT may test you on two types of idioms: prepositional idioms and idioms with gerunds/infinitives. Prepositional Idioms For prepositional idioms, you must know which prepositions to use with a given word based on the context of the sentence. For example, you should say that you're "interested in" something, not "interested at" something. You "focus on" something, not "focus at" something. There is no rule to determine the correct preposition to use. You must be familiar with the phrase or rely on what you think "sounds right." Here's an example sentence with a prepositional idiom: Because he laughed when his friend fell down, Justin was accused of being devoid at sympathy. You may encounter a sentence like this on your SAT. In the sentence, there is no violation of a specific grammar rule. However, "devoid at" is an idiom error. Why? Well, the correct phrase is "devoid of." The corrected version of the sentence looks like this: Because he laughed when his friend fell down, Justin was accused of being devoid of sympathy. The expression "devoid of" means without. Familiarity with the given expression greatly helps to identify an idiom error. There is another type of idiom that may be tested on the SAT. Idioms with Gerunds or Infinitives Gerunds are verbs that are used as nouns and end in "ing." Examples of gerunds include running, jumping, and thinking. Infinitives are verbs used as nouns and are constructed by using the word "to" plus a verb. Examples of infinitives include to run, to jump, and to think. What are some examples of idioms with gerunds or infinitives? The correct phrase is "capable of being," not "capable as being." The proper idiomatic expression is "mind being,"not "mind to be."For these types of idioms, you need to know which preposition to use and whether to use a gerund or an infinitive. With some idioms, depending on the context, it is acceptable to use an infinitive or a gerund. Here's an example: I struggle to do geometry. Or, you can also write: I struggle doing geometry. Both sentences are correct. Here is a sentence with an idiom error: Bob insists at being annoying. Do you recognize the idiom error? Do you know the right idiom? This is the corrected version of the sentence: Bob insists on being annoying. Again, there is no rule to learn that lets you know that the phrase should be "insists on being" instead of "insists at being." This is another example of an idiom error: Julietends being worrisome. Check out the sentence after the idiom error is corrected: Julie tends to be worrisome. The infinitive form should be used with the word "tends" instead of the gerund form. Now let's look at idiom questions from the SAT. Real Examples Here are a couple of idiom questions from the College Board's practice tests. Explanation:The infinitive "to be" is incorrectly used with the verb "serves." In this sentence, the proper idiomatic expression is "serves as." The correct answer is B. See if you can figure out this idiom question: Explanation: The correct idiomatic expression is "as a means of." The answer is B. Why Are Idiom Questions Difficult/Easy? Why They're Difficult Idiom questions can be challenging because other grammar questions follow specific rules or patterns that can be applied to all sentences. Idiom questions test your knowledge of specific idiomatic expressions. Literally, there are thousands of idioms. It's not practical to try to remember each one. Furthermore, ESL students are less likely to be able to identify idiom errors. Those who have recently learned English have had less exposure to idiomatic expressions and can't learn all of the correct expressions by memorizing a rule. Why They're Easy Idiom questions are one of the few types of grammar questions where solely relying on what "sounds right" is likely to give you the right answer. These questions don't require you to understand and apply a rule. If you're familiar with the specific idioms that appear on your SAT, you can easily spot any idiom errors. SAT Tips for Idiom Questions #1: If a preposition, gerund, or infinitive is underlined, check for idiom errors. #2: The question may be testing idioms if the answer choices are all prepositions. #3:Keep a list of idioms that appear on practice tests. #4: Review and familiarize yourself with the list of idioms below. Complete List of SAT Writing Idioms While there are thousands of idioms in the English language, SAT idiom questions will most likely involveprepositional idioms or idioms with gerunds/infinitives. I've listed some of the more common prepositional idioms and idioms with gerunds/infinitives to help guide your studying. Idioms that have appeared on questions in the College Board’s practice tests are listed first. It's not practical for you to memorize every single idiom on this list. There will probably only be a couple of idiom questions on your SAT Writing and Language subsection. Spending numerous hours learning hundreds of idioms wouldn't be the best use of your study time. However, I do recommend that you review this list periodically to become more familiar with these phrases. Thinking about proper idiom construction should benefit you when you encounter idiom questions on the SAT. You'll improve your intuitive grasp of idioms and be able to better recognize idiom errors. Here's my thorough list of idioms: IDIOMS FROM SAT PRACTICE TESTS as a means of serve as wait for in order to be PREPOSITIONAL IDIOMS About anxious about ask about bring about curious about hear about think about talk about worry about Against adviseagainst argue against count against decide against defend against go against rebel against As celebrate as regard as see as view as At aim at arriveat laugh at look at succeedat By accompanied by amazed by confused by followed by go by impressed by organized by struck by For advocate for ask for blame for famous for known for last for meant for named for necessary for pay for ready for responsible for tolerance for strive for wait for watch for From abstain from different from excuse from far from obvious from protect from Into enter into lookinto inquire into read into In engage in fall in love in Aas inB interested in succeed in take in On base on draw on focus on impose on insist on move on prey on rely on Over argue over ruleover talk over thinkover Of approve of capable of certainof characteristic of combination of A and B cure of deprive of die of a fan of in danger of in the hope of in recognition of made up of a model of an offer of on the border of remind of a selection of a source of suspicious of take advantage of an understanding of a wealth of To able to accustomed to adapt to adhere to admit to adjacent to agree to as opposed to belong to central to come to contribute to devoted to in addition to in contrast to listen to object to prefer Ato B partial to reluctant to reply to see to similar to a threat to try to (NOT try and) unique to With agree with bargain with correlate with familiar with identify with in keeping with interfere with sympathize with trust with GERUNDS VS. INFINITIVES Verbs Followed by a Gerund accuse of admire for allow appreciate capable of complete concentrate on confess to consider delay describe discourage from discuss dislike effective at enjoy escape finish forbid imagine insist on permit plan on postpone refrain from report resent resume stop tolerate PrepositionsFollowed by a Gerund before after without Verbs Followed by an Infinitive agree attempt choose condescend dare decide deserve encourage expect fail intend love mean neglect offer plan prepare promise refuse scramble seem strive swear tend threaten want Additional Practice Congratulations on successfully making it to this point in the article! I know that was a long list. By now, you should understand the concept of idioms and how idioms are tested on the SAT. I've created some realistic SAT questions on idioms for you. Consider the proper construction of idiomatic expressions and try to answer these questions without referring to the list above. 1. Diligent research performed byeducation scholars indicatesthat moretime spent studying correlates frombetter educational outcomes. A. NO CHANGE B. of C. with D. Delete the underlined portion 2. Because she is extremelyprotective, Renee hopes to preventher younger sister formaking irresponsible decisions atparties. A. NO CHANGE B. to C. from D. at 3.After beinginterrogated bythe police for five hours, Ken admitted to beingguilty of racketeering and money laundering. A. NO CHANGE B. to be C. to having D. is 4.Even thoughshe was expected doingall of the domestic labor, Natasha wasunwilling to conformto traditional gender roles. A. NO CHANGE B. to do C. at D. having done Answers: 1. C, 2. C, 3. A, 4. B What's Next? Now that the maximum score for the SAT is a 1600, find out what's a good score on the new SAT. Find out how to find your target score. Finally, learn whether you should take the SAT or the ACT. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Healthcare Essay Example | Topics and Well Written Essays - 1500 words

Healthcare - Essay Example There are many individuals involved in the provision of long-term care. These include medical personnel, support staff, as well as volunteers within organizations and the community in general. It is worth noting that these individuals are the major determinants of the quality of care in these long-care delivery sites. This is in regard to their individual behaviors and other determining factors such as implemented policies. Before outlining the mechanisms to promote quality outcomes in assisted living facilities, it is worth defining assisted living. As asserted by Stevenson and Grabowski (2009), assisted living is "A congregate residential setting that provides or coordinates personal services, 24-hour supervision and assistance (scheduled and unscheduled), activities, and health related services"(Para. 3). Quality outcomes in assisted living facilities can be promoted through implementation of effective public policies particularly public financing. In the United States, public health is largely financed by Medicaid. Stevenson and Grabowski (2009) notes that very few individuals benefit from such public support by Medicaid. The fact that Medicaid as a public financier in health matters cannot finance accommodation for individuals in need of assisted care blocks many people from accessing assisted living services. Many people are therefore forced to use their personal savings to finance assisted living and when their finances run-out, care is affected and so do quality outcomes. Using Medicaid and other public financing to cover expenses incurred through personalized care and medical expenses would therefore significantly promote quality outcomes. There are also other mechanisms by payers that promote quality outcomes in assisted living such as long-term-care insurance (Nelms, Mayes an d Doll, 2012). Quality outcomes can be achieved through recognizing or discovering potential threats to health and subsequently

Harold Rosenburg called Modernist Art the tradition of the new Essay

Harold Rosenburg called Modernist Art the tradition of the new. Discuss what you find new in Virginnia Woolf's To The Lighthouse, Conrad's Heart of Darkness and LP Hartleys' The Go Between - Essay Example Moreover, their belonging to middle class also gave expression to many issues faced by middle class only. Virginia Woolf’s â€Å"To the Lighthouse†, Joseph Conrad’s â€Å"Heart of Darkness† and L.P Hartley’s â€Å"The Go-Between† depict the modernist aspects as all of these works employ new forms of expressions or we can say that they experimented with forms. A novel consists of two things—one is the actual facts and figures of the story or the events in the time and space; and the other is the way of presenting those events or the style of the novel (Sherry 1971). The material facts of â€Å"Heart of Darkness† by Conrad is very simple and straight forward as Marlow is on the board the ship, â€Å"Nellie† along with the director, the lawyer and the accountant. He narrates his experiences of the Dark Continent. The experience of being appointed as captain of steamer ship bound for Congo. He first reaches the company’s station, then central station and finally the inner station where he meets Kurtz. Kurtz, appointed to make a report for â€Å"International Society for Suppression of Savage Customs†, dies in the hands of Marlow on board the steamer. Marlow returns to Brussels, meets Kurtz’s girl friend and delivers her papers and her portrait as painted by Kurtz in his hut in Congo jungle. Now, the above material can be presented in plain and straight sequences of events but Conrad’s narrative technique is quite different to the prevailing techniques of that time. In the novel, all the threads of the events are in the hands of Marlow, as he is the only narrator of the story. Conrad is regarded as the â€Å"novelist of extremes† (Guetti 1967). His heroes always remain in isolation facing a difficult choice between betraying the just cause and ruining their own self. Kurtz, the protagonist of the novel, â€Å"Heart of Darkness† falls prey to

Water Essay Example | Topics and Well Written Essays - 250 words - 6

Water - Essay Example PepsiCo controls the largest share of about 44% of U.S water enhanced market. In 2010, the growth went up to about 85%. In addition, a small share doubled in 2011. Its marketing strategy is similar to the vitamin water. It distributes its products in Walmart stores only and targets nationwide grocery. Its promotion campaign was featured in a skin suit in 2012 sports. Its prices are of the lower range of $4 per 20 Oz bottle 2. Smartwater is a premium bottled water brand that is a product of Glaceau Company. The brand tries to appeal to health conscious consumers and who want sports beverage that is nutrient rich and has low calories content. The product is electrolyte enhanced, and this gives it a competitive advantage over the tap water. Its main competitors are its cross brands that give the company a huge gain in the market. Companys sales over the past five years have been increasing steadily. Its campaign is using popular celebrities. Its market share is estimated to have been 45% by the year 2000. The company managed to again approximately 20% awareness of its brand within a year 3. The coca cola company brands vitamin water as enhanced water. In the market, it is the leading enhanced water brand. Its major competitors are the SoBe life water and propel zero products. In 2008, the growth of vitamin water rose up to 8.3%. By the year 2012, the product experienced an annual growth of 12% in the market. The company is predicting huge sales exceeding nine billion dollars due to its large market. Vitamin water distributes its products in Walmart stores only and targets major nationwide grocery stores. Its promotion strategy is â€Å"meet your needs† campaign

The Use And Abuse Of Technology Media Essay

The Use And Abuse Of Technology Media Essay Technology can be defined as science applied to practical purposes. It is more than hardware and silicon chips. In propelling change and altering our belief systems and culture, technology has joined religion, tradition, and family in the scope of its influence. Its enhancements of human muscle and human mind are self-evident. But technology is also a social amplifier. It stretches the range, volume, and speed of communications. It inflates appetites for consumer goods and creature comforts. It tends to concentrate wealth and power, and to increase the disparity of rich and poor. In the competition for scarce resources, it breeds conflicts. In social-psychological terms, it alters our perceptions of space. Events anywhere on the globe now have immediate repercussions everywhere, with a portfolio of tragedies that ignite feelings of helplessness. Technology has also skewed our perception of time, nourishing a desire for speed and instant gratification and ignoring long-term impacts. Nowadays, when the rapidness of development and research is so impressive, it is easy to think about the advantages of modern technology. Nevertheless some people argue that science can destroy mankind. Im quite agreeing with them, and I believe that modern technology is destroying the values of our Islamic society somehow. Computers, Cellophanes and the World Wide Web are examples of the modern technology; which are used widely nowadays, and they affect our moralities and manners badly, not because they are useless, but because we used to get the negative aspects out of every thing around us. Therefore, the most frequently asked question is: Does technology go the right way and will it save or ruin our Islamic civilization? In this project I wish to set out some of the benefits, the drawbacks and an Islamic view of one of those modern technologies which called The Internet, the influence of it on the Islamic world and the internet from an Islamic respective. As starting point for the Muslims contribution in dialogue with other sectors of society, especially other religious groups, concerning the development and use of this amazing technological mechanism. The Internet is being put to many good uses now, with the promise of many more, but much harm also can be done by its improper use. Which it will be, good or harm, is largely a matter of choice-a choice to whose making the Muslim society brings two elements of great importance: its commitment to the dignity of the human person and its long tradition of moral wisdom. WHAT IS THE INTERNET? Ten years ago, the Internet was practically unheard of by most people. Today, the Internet is one of the most powerful tools throughout the world. The Internet is a collection of various services and resources. The Internet or the World Wide Web is indeed a wonderful and amazing addition in our lives. The Internet can be known as a kind of global meeting place where people from all parts of the world can come together. It is a service available on the computer, through which everything under the sun is now at the fingertips of anyone who has access to the Internet. A human brain to our eyes appears approximately six inches in size only but inside this little bowl hidden an ocean of ideas and thoughts. Internet is not that little word as is generally understood but actually it is the name of whole computer worlds universe which is carrying with it sea of knowledge and information that deals with each and every topic that exists on the face of the earth. Today Internet is providing eve ryone peculiar knowledge and information that one needs. There is no department left about which information are not available on the Internet. In Tokyo, the city of Japan, an exhibition of Information Technology was held in which it was announced that any one who would tell a department name about which no information are given on the Internet would be awarded a prize of one million $ US. However, no one could win the prize at the end of the exhibition. Thus nobody could point out the topic. The internet has allowed our world to become a globally connected network that advances knowledge everyday. A few years ago the internet was changed forever with the creation of Napster. Napster was the first program that allowed internet users to download music and files with a click of the mouse. However, Napster was a company that was said to be profiting from the website, so musicians took a stand and shut Napster down. By that time millions of people had already become used to the idea of free downloads and wanted more. THE INTERNET AND SOCIAL CONNECTION: The last few years in the society have seen incredible changes technologically and culturally. Life has become increasingly easier as machines designed to improve living standards proliferated. Communications and travel capabilities have advanced dramatically, with long distance phone calls soon to be a thing of the past. Computers have brought so much information home that many students do all their research from the comfort of their desktop. Socially the changes have been just as great, though perhaps not always for the better. Children have massacred one another on school grounds. The income inequality gap has steadily risen. Overall, people are feeling less connected to one another than ever before. Many sociologists subscribe to the belief that the internet, in-home computer usage and widespread availability of virtual access, are transforming modern social and economic life. Problematic to these issues, however, is whether the changes have been beneficial or detrimental. The paper shows that some argue that the internet is causing social isolation and forcing a break from genuine social relationships, while others argue that the internet leads better social relationships by freeing people from mundane restraints of geography, isolationism or factors outside normal controls (e.g., illness, schedules). This group argues that the internet allows people to become socially involved on the basis of common interest rather than the vicariousness of convenience. If people were to use the Internet primarily for entertainment and information, the Internets social effects might resemble those of television. However, research has shown that interpersonal communication is the dominant use of the Internet at home. That people use the Internet mainly for interpersonal communication, however, does not imply that their social interactions and relationships on the Internet are the same as their traditional social interactions and relationships, or that their social uses of the Internet will have effects comparable to traditional social means of communication ADVANTAGES OF THE INTERNET: In fact, the advantages are out weigh the disadvantages. The most common thing the Internet is used for is research. Children and students are among the top people who use the Internet for research. Today, it is almost required that students use the Internet for research. Thirty percent of teachers give assignments requiring research from the Internet. In the classroom, sixty-six percent of teachers use the Internet to teach. The Internet has become one of the biggest sources for research. Almost everyday, research on medical issues becomes easier to locate. Web sites have become available for people to research diseases and talk to doctors online at sites. Another popular thing to do on the Internet is to check out the news. Almost all local news can be obtained through the Internet. Using the Internet to get the weather allows people to view weather all over the world. Live radar all over the country and local forecasts are just to name a few of the things that may be obtained for weather information on the Internet. Shopping online has also become a huge success and is considered a great advantage of the Internet. No matter what people are shopping for, it can be found on the Internet. People do not even have to leave their homes. A few companies have collected millions of dollars using the Internet for selling. Clothing is probably one of the most bought items online. Almost every major clothing store has its on Web site. Just one click of the mouse on the items they want to purchase and the items are delivered to their front door. DISADVANTAGES OF THE INTERNET: Despite all of these advantages of the Internet, there are numerous disadvantages. Many fear the Internet because of its disadvantages. They claim to not use the Internet because they are afraid of the possible consequences or are simply not interested. People who have yet connected to the Internet claim they are not missing anything. Today technological society must realize, it is up to them to protect themselves on the Internet Children using the Internet have become a big concern. When children are online, they can easily be lured into something dangerous. When children talk to others online, they do not realize they could actually be talking to a harmful person. There are a number of tools available today that may help keep the Internet environment safer for children. Some companies, such as America Online, try to monitor everything that is said and done on their online service; however, because thousands of chat rooms are available, it is simply impossible for everything to be monitored. In other words, children want to explore things; however, there are people on the Internet that are just too believable. Most parents do not realize the dangers involved when their children log onto the Internet. Prophet Mohammad SAW Said: كلكÙ†¦ Ø ±ÃƒËœÃƒËœÃ‚ ¹ Ùˆ كلكÙ†¦ Ù†¦ÃƒËœÃ‚ ³ÃƒËœÃ‚ ¦Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¾ Ø ¹Ãƒâ „¢Ã¢â‚¬   Ø ±ÃƒËœÃ‚ ¹Ãƒâ„¢Ã…  ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ¡) (, thus parents should be aware of what their children are doing or seeing .. It is the duty of parents to raise their children upon the teachings of Islam by using all possible good means. In fact, the Internet can help parents in this regard if it is used correctly. However, parents should guide their children to the ways of using it in a positive way and protect them against misusing this service. The prominent Muslim scholar, Sheikh Muhammad Iqbal Nadvi, Imam of Calgary Mosque, Alberta, Canada, and Former Professor at King Saud University, Riyadh, Saudi Arabia, States: There are many ways of protecting both children and ourselves from the haram (unlawful) as follows: 1. By creating a barrier between us and sins. 2.By providing alternatives to take us away from the haram. Parents need to establish firm and healthy channels of communication with their children and explain to them the Islamic position concerning these issues and how to deal with them. The best way to achieve this is to be a good role model for their children, for if they see their parents as a good example, they will learn the good from them as well. Parents are supposed to introduce alternatives to them. There are many good Islamic websites that they can visit and learn from. They can be given tasks to do on each website, and then can receive prizes for that. Most importantly we must teach our kids how to choose the right friends, who are aware of Islamic teachings and can protect them from learning about haram.. One of the Islamic rules is the consideration of the other rights. The accessibility and freedom of copyrighting is also one of the disadvantages of the Internet. E.g. Musicians are one of those who are worried because of that. They are upset because the Internet provides their music online at no charge to customers. File-sharing services, such as Napster, provide copyrighted songs to all Internet users. The main concern is the music is free! Musicians feel they are not getting paid for their work. Because of Napster, it is almost impossible to close down all file-sharing services; there are too many of them to count. Legal cases have developed across the country with copyright owners declaring that their music is being plagiarized by people on the Internet. Another major disadvantage of the Internet is privacy. Electronic messages sent over the Internet can be easily snooped and tracked, revealing who is talking to whom and what they are talking about. People should become aware that the collection, selling, or sharing of the information they provide online increases the chances that their information will fall into the wrong hands. Consequently, they will become a victim of identity theft, one of the worst privacy violations with potentially devastating financial consequences. When giving personal information on the Internet, people should make sure the Web site is protected with a recognizable security symbol. On the other hand, this does not mean they are fully protected because anyone may obtain user information. Today, not only are humans getting viruses, but computers are also. Computers are mainly getting these viruses from the Internet; yet, viruses may also be transmitted through floppy disks. However, people should mainly be concerned about receiving viruses from the Internet. Some of these dangerous viruses destroy the computer entire hard drive, meaning that the user can no longer access the computer. Virus protection is highly recommended. THE INFLUENCE OF THE INTERNET ON THE ISALMIC WORLD: Although there has been a tremendous amount of discussion in the popular press about how the Internet is changing all facets of Islamic social life, research on the impact of the Internet is only beginning to emerge. A review of the studies reported in this issue suggests that the Internet may have had less impact on many aspects of social life than is frequently supposed. In many cases, the Internet seems to have created a new way of doing old things, rather than being a technology that changes the manner in which people live their lives. As a consequence, the policy implications of increasing Internet use may be less than is often believed. PRIOR STUDY: (The Internet and Youth Subculture in Kuwait) Abstract Young people in Kuwait constitute both the highest concentration of Internet users (estimated to be approximately 63% of all Internet users in Kuwait) and the largest sector of Kuwaiti society. Moreover, as argued in this article, young peoples Internet practices are likely to stimulate the most significant changes in Kuwaiti society. This article scrutinizes a handful of descriptions by young Kuwaiti of the importance and implication of the Internet in their lives. Survey Research on Kuwaiti Youths and the Internet, 1996-2001: This was the first professional conference to consider the development and impact of the Internet in Kuwait, and the Islamic World in general, ever held in the Gulf. The papers presented that independently came to the same conclusions: 1- Kuwaiti youths seem to be the most deeply effected by the transformations in communicative practices enabled by the Internet. They focused on the ways in which the Internet was detrimental to face-to-face social ties between peers and among family members. They argued that customarily, young (and old) Kuwaiti men had gathered in the late afternoon and evenings to drink tea and eat sweets together. Women had done the same. With the introduction of the Internet, young people argue that they find it more enjoyable to surf the net in the evenings instead of participating in traditional social rituals. A recent regional survey found that 55% of Internet use takes place between the hours of 4:00 p.m. and 12:00 a.m., the hours when tea and home visits, or visits to the diwaniyya (male social clubs) are most likely to occur(  [1]  ). 2- young people are unlikely to use the Internet along with other family members (just over 10% did), which means that family ties are potentially jeopardized by Internet use. Instead, youths share their ideas and positive energies in cyberspace with people they dont know personally. While such interactions foster a positive sense of being one with the world. Only 7.8% of the students surveyed by Mazeedi and Ismail were taught to use the Internet by a family member. Thus the authors conclude that families dont set the rules of standards on how to use the Internet ethically and academically. Moreover, since students often use the Internet to meet with the opposite sex (more than 30% admitted to this as a regular practice) Islamic sanctions against interactions with the opposite sex outside of relatives and marriage are transgressed(  [2]  ). 3- Throughout my fieldwork, I met people who had fallen in love, or attempted to, via the Internet. One person I interviewed explained that her brother and sister-in-law had fallen in love via the computer. They met in a chatroom. Over time they developed a regular cyber-relationship. One day, several months into the relationship, they decided to meet in person. When they went to pay for their Internet subscriptions at the Ministry of Communication building, they decided to wait for each other near the entrance. It was love at first sight and they decided ultimately to marry. There were some problems, however, because he was Shii and she was Sunni, and her parents refused to bless the engagement. Ultimately love won out, and their wedding cake was shaped like a computer, a symbol of the amazing tool that brought them together, enabling the transgression of sectarian lines which divide Kuwaitis and interrupting the ritual of arranged or semi-arranged marriages(  [3]  ). 4- 73.4% of students who use the Internet felt that it was being used in socially abusive and ethically unreliable ways. Similarly, 61.1% of those surveyed felt that the morals and behavior of the students have been affected negatively by the Internet(  [4]  ). 5- Students continue to misuse the Internet. Many of them sneak into Internet cafes to freely browse through sites linked with immoral activities without check(  [5]  ). 6- Cyber-relations could in fact help young men and women in Kuwait to understand the other gender in a way that might improve communication between the sexes in marriage and the family. Moreover, the Internet might give young people more sovereignty over the choice of a spouse. Often family members choose a spouse for their child based upon standards related to what might improve or protect the social status of the family as a whole(  [6]  ). 7- While some Kuwaiti students are critical of the ways in which the Internet enables them to violate the norms they are raised to hold, others are taking full advantage of the Internet as a vehicle for challenging Kuwaiti societys increasingly conservative view of proper public interaction between the sexes. Students increasingly find cyberspace an attractive place in which to experiment with unfamiliar or endangered forms of social interaction. To a degree, students cyber-relations reveal that the Internet supports decentralization, individual empowerment, resilience and self-sufficiency. practices which coincide with the design principles of the technology. The fact that many Kuwaiti youths remain critical of such practices illustrates how Muslim values help to filter and buffer the meanings and implications of such experiences. Local cultural and social frameworks both shape what is revolutionary about the use of a new tool, and in addition, influence the pace of change(  [7]  ). A research project about the effects of the Internet on the social Arab world (  [8]  ): Dr. Albrecht Hofheinz(  [9]  ) put the cyber world into the context of social behavior in order to identify more clearly whether any possible effects of virtual changes are becoming apparent in the real world. As for if people are dealing with religious and political questions, and how do transnational and local publics connect and interact with one another? He commented: In the 1990s, Internet enthusiasts had a vision: all you need is a modem, a PC, and an Internet connection to have the world at your fingertips. This gave rise to the hypothesis that the entire structure of the way in which public opinions are formed would be transformed by significantly facilitating access to publication opportunities for a large number of people. It was felt that public debates would spread around the world, thereby bringing about a radical change in the formation of opinions in Arab-Islamic countries. The theory was that the emancipator effect of this development would be twofold: larger sections of society would become more involved in the formation of opinions and this, in turn, would result in greater participation in decision-making processes. In other words, the Internet would spread democracy. The aim of his research project was to test the theory that more people would get involved in the opinion formation process and would have more to contribute to this process as a result of the Internet. Implicitly, this would pose a threat to the hegemony of traditional hierarchies and authorities in terms of shaping opinions: The theory was that it would soon become second nature to Internet users to form their own opinions and not simply to refer to a single authoritative source and blindly follow the opinions presented there. The fact that users would themselves be able to comment on material published by others and discuss solutions in a non-hierarchical manner would result in the development of a social dynamism that would inherently help accelerate the democratization of decision-making processes. That was the theory on which this research project was based. About the developed of the use of the Internet in Arab countries he claimed: We cant generalize. The state reaction to the Internet phenomenon differs from country to country in the Arab world. None of these countries now completely rejects the Internet. However, some treat the occurrence more restrictively than others. The first countries to open up to the Internet in the early days were traditional, liberal economic, pro-Western states like Jordan, Lebanon, Kuwait, Egypt, the United Arab Emirates, and Bahrain. As for the free access to the Internet in the Arabic world he commented: A comparison of the countries in the Arab world reveals that some allow completely free access to the Internet while others channel all Internet traffic through a filter. This central filter allows them to block access to specific sites. But anyone with technical know-how can get around these filters. This sort of filter censorship can be found in Saudi Arabia, the UAE, and Syria. The Saudis, for example, only opened up public access to the Internet in 1999 after a long delay: they waited until the technical requirements for total filtering were fulfilled. Beforehand, the debate had centered on how Saudi society could be protected against damaging influences through the Internet. Dr. Hofheinz commented on the way that Arab countries are dealing with the Internet: Many Muslim thinkers and scholars were very careful and feared that the Internet could lead to an infiltration and wearing down of Muslim social and moral standards. In this context, discussions with Islamic overtones took place. These same discussions had other overtones elsewhere: in Asia, for example, but also in Europe and anywhere people think that the Internet might lead to a homogenization of the cultures. In concrete terms, this means that western or American cultural values and ideas are disseminated under the existing balance of power. This discussion has not become any less powerful to this day. On the other hand, Islamic groups were some of the first to make use of the Internet. At the end Dr. Hofheinz talked about his theory: My initial theory has not proven well-founded in the short term. But that doesnt mean that all opportunities have been wasted. I would say instead that the initial theory was naive in its radicalism. It was quite simply naive to expect the introduction of the Internet to unleash a political tidal wave. One has to examine what socialization process are being promoted on the Internet. The trend is clear: the Internet reinforces the role and the self-confidence of the subject. Even the chatting of young people should not be underestimated. It is easier to talk openly in chat rooms about things that are usually only talked about among friends. I still believe that this will lead to a change in political culture: not necessarily a radical change and not only as a result of the Internet, but the Internet is undoubtedly an important factor. THE INFLUENCE OF THE INTERNET FROM AN ISLAMIC PRESPECTIVE: Many researches and scholars consider the internet as the real reason for the flourishing of the so called Islamic Virtual Ummah, what do you think? In so far as virtual today has become virtually identical to cyberspace, this is certainly correct. Further, there is no doubt that the Internet has contributed greatly to a new growth of pan-Islamic feelings among many of its Muslim users. This phenomenon should, however, not be regarded in isolation from its social and historical context. Muslim activists on the Internet have been drawn first and foremost, in the beginnings, in the 1990s, from among these circles, and they have found in the Internet an ideal medium to share reflections on their beliefs, identity, practicies, policies, social life, moral ways, etc. In other words, to think of themselves as a community in new ways that were more self-reflected, and less bound by tradition, than tended to be the case back home. And this new community is often referred to, or thought of as, a virtual ummah. In how far do you think what happens on the Internet has any effect on real life? Especially in the context of the murder of Theo van Gogh in the Netherlands: the murderer apparently used texts from the extremist websites in the letter he left on the body of his victim. The Internet is thus less revolutionary than it is often made to appear. Rather, it is the latest incarnation in a long development of media that have helped Muslims (among other people) to imagine their belonging. The Internet is a medium; media, consumed, are part of peoples socialization and can influence their thoughts and acts. To say so much is trivial but it has to be said since some people still question the effect of the net on real life. Exactly how, and to what extent, media influence peoples thoughts and acts is, however, a very different question. After 40 years of research into the effects of television, there is no unanimity among researches about the nature and quality of these effects. And the debate continues on how exactly to measure such effects. Comparatively speaking, Internet research is still in its infancy, but the problems are essentially the same. People are influenced in their thoughts and acts by a great variety of factors, and to posit some simple linear connections between material posted on the net, or peoples online activities, and their acts in real life, is too simplistic. All that can be said with some certainty is that the Internet is likely to play an increasingly important role in peoples socialization, and that therefore the way material, thought, ideas, social relations etc are presented on the net is going to exert a growing influence on real life. With regard to Islam, for example, this means that increasingly, only material easily accessible on the net will be considered by the majority of Muslim Internet users in the construction of what Islam means, and how one should live properly as a Muslim. Do you think that the Internets effect of reducing and simplifying complicated and rich cultural and religious traditions will eventually lead to a loss of Islamic knowledge and traditional authority? And do you think this is necessarily a dangerous or undesirable development? Primarily it is an unavoidable development that should not be lamented so much as is taken as a challenge. And secondly, the simplification of the scholastic canon that is speeded by the Internet (but which in itself is a development that started much earlier, in the 18th century C.E.) is but one side of a larger development which at heart is dialectical. One the one side, the complicated scholastic tradition is reduced to relatively simple truths but on the other hand, these truths get reappropriated by many more people than ever before, and in the process of this appropriation new ways of thinking are engendered, which in turn will lead to a new culture, or rather, new rich cultures, and new traditions, over time. In your opinion, to what extent is Islam represented on the internet? And in compared to other religions? With regard to the first part of the question, it is noticeable that the representation of Islam on the Internet started from the periphery so to speak- from the US- (and European) based on Diaspora. For long, their voices on the Internet were much more prominent than voices from the established centers of Islamic learning in the Muslim heartlands, and that has sent the note, to an extent. What are the most popular Islamic websites on the net? It is not al-Azhar, or the Zaytuna or Deoband. Rather, it is sites like Islam Online, Amr Khaled, Islamweb, al-islam.com, Isalm Todayà ¢Ã¢â€š ¬Ã‚ ¦ Sites that operate from the sides of the old establishment, if you will (and I include Islamweb from Qatar and al-Islam.com from Sakhr among the sides here). So, the representation of Islam on the Internet clearly has changed from what it was before. And one may also argue that for seasoned users those who know how to find things the plurality of voices has dramatically increased. If one knows how to find, one can find pretty much anything on the net today, including pretty much any of the many representations of Islam. CONCLUSION: In conclusion, today society is in the middle of a technological boom. People can either choose to take advantage of this era, or simply let it pass them by. The Internet is a very powerful tool. It has many advantages; however, people need to be extremely aware of the disadvantages as well. People on the Internet participate in a unique electronic culture. Like all other cultures, the Internet culture has its own norms, standards and expectations for members of the electronic community. A number of resources exist to help people who are new to the Internet learning about its electronic culture. These resources usually address one of two topics: ethics or etiquette. Internet etiquette, which is often called netiquette, is similar to and often overlaps with ethical issues; however, netiquette is less a strict code of conduct and more an understanding of what constitutes good manners and electronic community expectation